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Essays 61 - 90

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Social Perceptions and News Magazines

over the Washington-area sniper who began shooting people at random during the latter part of 2002 (Abramsky B11). Even while "th...

Celebrity Depiction by the Media

They find escape in the medias presentation of the celebrities and it seems that in times of political and global chaos they want ...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Fashion Designer Halston

In five pages the life and celebrity of fashion designer Halston are examined. Three sources are cited in the bibliography....

Life and Times of Muhammad Ali

angrily told Officer Martin that he would whip the person who had stolen his bike. One has to smile at this. Even at twelve years...

Man and Celebrity of Frank Sinatra

In twenty pages the man, the music, the celebrity, and the mystique of Frank Sinatra is examined. There is included an extensive ...

Working With Celebrities is Not Fun and Games

In eight pages this paper dispels the myth that working with motion picture celebrities is a pleasant experience. Fourteen source...

Voter Apathy and the Sale of a Political Candidate's Personality

In six pages this report discusses celebrity packaging, image making, and marketing a political candidate's personality with such ...

Celebrities. Scandals, and Rumors

In ten pages this paper discusses the rumors and media scandals that often attach themselves to celebrities. Six sources are cite...

'Stardom' and Jungian Psychology

In seven pages this research paper applies Jung's theory of psychoanalysis to the public's fascination with celebrity. Five sourc...

Original Motion Picture Celebrities

In five pages this paper discusses the original stars of film and considers how and why they became celebrities. Five sources are...

Families, Stigma, and Socialization

In eight pages this paper examines socialization and the stigma associated with suicide, adoption, interracial marriage, homosexua...

Perfume Ads and the Function of the Supermodel

This research paper examins the role of the supermodel within the context of the perfume industry. The writer considers the histor...

Ofili and Dalwood's Celebrity in Contemporary British Art

of the artist. Dalwood has, in effect, set himself up as the "visualiser" of the publics imagination: this, he says, is what the o...

Class and Gender of Paris Hilton

in that respect. Her connection to wealth and her ability to spend it put her in a social class that is not...

Contemporary Cultural Production and Studying Celebrities

impressionable period, and what children hear or read during this critical period can determine the value system which dominates t...

Do Celebrities Have Ethical Responsibilities to Set Good Examples for Young People?

hard work, and unwavering dedication to achieving her goals while never forgetting the importance of setting a positive example. ...

Society's Obsession With Celebrity

reported elsewhere, or the writer personally knows the content is true based on news broadcasts or other knowledge the writer has....

Touching Greatness: The Central Midwest Barry Manilow Fan Club

of our heroes. Indeed, even God is given a lesser status as society reasons Him away and turns instead to science and technology....