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seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...

have HIV/AIDS and if they do, this isnt something they would likely share with their students), and how the topic is presented. It...

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

list of keywords, to the engine" (What is pay per click advertising?, 2009). They also tell the search engine how much money theyr...

innocuous concept as plugging a manufacturers product, for the advertising industry has become a well-versed and slick operation a...

protected by two individual signals that result in differentiation rather than self-renewal. D. Weissman, I. L. (2000). Translati...

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

new supervisor is not substantial. Also, while missing an important meeting is not always grounds for dismissal, it is likely the ...

a solid light blue background. Darker blue rises from the bottom of the screen and solidifies into the outline of a castle and a v...

a product for a tough man (Poucher). Other products also appeal to male consumers with ads that are "riddled with logical fallac...

more, the customers will receive a free gift worth $100 ("The Magic of Macys," 2009). In this advertisement, the $29.50 does seem ...