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Essays 61 - 90

Effective Managerial Characteristics

In five pages effective managerial characteristics and the '3 skills approach' are examined in a review of the article 'Skills of ...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

Strategies for Risk Management

: Risk Management Strategies, cont. After identifying potential risks, a plan to mitigate the risk is needed The plan is pre-emp...

A Perfect Candidate/Film Review

directed by David Van Taylor and R.J. Cutler) is a documentary that follows the 1994 senate race between incumbent Senator Charles...

Political Campaigns and the Media

mudslinging is certainly a good strategy, but not over the long haul (Brodgeforth, 1996). This is a somewhat relevant article to...

Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

IRA Actions in Great Britain and Terrorism

are made define an abstract concept, there will always be some groups who are able to find exceptions to the definition because of...

Advertising Campaigns and Pretesting

informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

Advertising Campaign 'Got Milk?'

In 5 pages this paper equates the future milk consumption to the influential advertising campaign. There is 1 source listed in th...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Stuart Hall: Encoding/Decoding

reflects their own position, experiences and interests" (Chandler, 2001). This position "involves contradictions" (Chandler, 2001)...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

Gender Exploitation in Advertising

This research paper attempts to define exactly what makes up exploitation of women in advertising. The author also addresses alle...

4 P's in Budweiser Advertising

In five pages the use of the 4 P's by Budweiser in their advertising campaigns is discussed with specific promotions' examples inc...

Tobacco Industry Advertising Goals Regarding Women and Smoking

In five pages this research paper considers teen and women tobacco addiction in a consideration of target advertising in a discuss...

Joe Camel Cigarette Advertising and Legal Opposition

In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...

Advertising Campaigns and Nonverbal Communications

In nine pages this paper examines the nonverbal communication of facial expression in a fictitious company's advertising campaign....

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Research Proposal on Head Injury Risk Reduction Advertising Campaign

In five pages this research proposal assesses the financial factors involved in the establishment of a head injury risk reduction ...

Packaged Products Company's Snack Food Division Business Analysis

In eight pages this company that specializes in the distribution and sale of packaged nuts is examined with a SWOT analysis with a...