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Essays 61 - 90

Understanding Religion and Sociology

a decimating force. Through Charons book, one gains a clearer understanding of the sociological perspective and awareness of reli...

Evolving Discipline of Sociology

they say. Establishing a behavioral basis for various human activities is what sociologists attempt to reveal through their studi...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

The Sociology and Social Work Perspectives of Black American Pioneers

a greater effect on African Americans than practically any other book published up until that time. William H. Ferris writes in 1...

Karl Marx, Max Weber, and Emile Durkheim

that these struggles differed within each historical stage (Cosner 1999: Marx). In contrast to his predecessors, who saw the strug...

Communnication, Technology, and Social Changes

and the society. The Planned Parenthood Federation could produce a short documentary that reports the services they provide that a...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Considerations in Journalism

the situation analyzed from a three pronged perspective, a perspective that Kidder prefers to call the "trilemma", a perspective t...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Health Care Communication

patient (Seidel, 2004). This author also states that effective communication is something that can and must be learned (Seidel, 2...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Psychology's Sub-Disciplines and Their Practical Import in Brief

In a paper of four pages, the writer looks at psychology as a whole and its many different sub-disciplines. The paper examines beh...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Gender Issues and Media Interrogation

open for great debate. It seems that often thousands of years, gender is still an allusive reality for most of us. Today, we live ...

The Contributions of Abraham Maslow

danger, job security, stability in life and even a degree of structure that one can depend on (Boeree, 2007). The next level inclu...

Selection and Training in Organizational Psychology

fit with the organization in question. In the context of training, employees are better able to learn and master new skills when t...

Branches of Psychology

psychology is social psychology, which also includes sub-disciplines such as environmental psychology which have become quite prom...

The "Glenn Beck" Effect: Bias and Framing in Corporate Media

a given for many decades, but in recent years, the advent of "new media" has changed the dimension and scope of that import signif...