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Essays 31 - 60

Literary Homoerotica, Brotherhood, and Male Bonding

In eight pages this research paper discusses how literature portrays male relationships in terms of bonding, brotherhood, and homo...

Nursing Image

reality of the profession. It needs a makeover much as it had in the 19th century in Brittan when nursing reformers struggled to h...

CORPORATE IMAGE AND “GREEN” ADVERTISING: A LITERATURE REVIEW

give and take with sustainability. Its all in the way of sustainability" (Mohan 2009). Yet the chances are just as good tha...

Creating an Individualized Corporate Identity for a Hotel

the core logo is shown below in figure 1, however, it is also used in different formats. The web pages see this core image, but al...

Image Enhancement and Eating Disorders

This paper contends photoshopping, the generic terms for the so called enhancement of images of the human form used in advertising...

Men in 'The Cask of Amontillado' by Edgar Allan Poe

In six pages this short story is analyzed in terms of male bonding and how the relationship between the men changes throughout the...

Advertising and Sexual Images

In six pages this paper discusses how advertising uses sexual imagery with the controversial pornographic images of children in Ca...

Appeal of Beer Advertising

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

Male Gaze and Cross Dressing as Featured in the 1982 Film Tootsie

In six pages this paper analyzes cross dressing featured in the 1982 film Tootsie through the male gaze theories of feminist autho...

Militarization and How it Affects Women's Lives

minimum wages, and other stipends that directly affect women need to be considered. It is true that in some cases when the milita...

Herakles Presentation by Playwrights and Artists

very opposing forces. There is an evident duality to Herakles. On the one hand, he has a compassionate side that truly wants to ...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

Cinema Persuasiveness

G-1). While such anecdotal evidence certainly suggests that films affect how we behave, the empirical evidence on this subject is ...

Comparison of Wide Sargasso Sea by Jean Rhys and Pygmalion by George Bernard Shaw

the womens circumstances and the move to change those circumstances. Rochesters dismissal of Antoinette, her family and her commun...

Sandra Brown's Mirror Image

the daughter who has lost a mother and does not know it: "She was growing too attached to the child and wanted desperately to help...

AFLAC and GEICO Advertising

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

Young Women and Advertising

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

My Ideal Mate

easier and more enjoyable through a sense of humor, is very crucial in a good relationship. Another characteristic I would love i...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Representations of Black Women in Media

black women and women of color. There is a saying that "beauty is in the eye of the beholder," which attests to the epistemologi...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...