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Essays 31 - 60

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

Promotion and Advertising Distinctions

in the minds of the customer and helps stimulate demand for the product" (McNamara, n.d.). Promotion includes ongoing advertising...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Advertising Changes Since the Fifties

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL

itself (Knowthis.com, 2008). The tutorial then moves toward more specifics, focusing on advertising and sales. The advertising sec...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

Are Successful Salesmen Equally Successful in Sales Management?

be seen (Richter, 1995). The question then arises, which is the best sales person to promote. The top sales person may be the pr...

Settlement Certificates Accounting

In a paper consisting of five pages and with the assistance of general accounting principles a case involving certificates issued ...

1 Hour Photo Shop Promotion

of expense? One solution for place may mean expanding services to the Internet. Place of sale in recent years is becoming equate...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Real Estate and Sales Promotions

percentage for a home that might otherwise not have sold. Typically, agents draw three percent from the sale of a home they have ...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Defining Public Relations

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

The WonderBra and the Selection of Promotional Strategies

interest in purchasing the product. The third promotional strategy involves the use of "rebates" (Blattberg & Neslin, 1990). In ...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

Poor Sales and Laying the Blame on Advertising

just snappy advertising, others assert that snow can be sold to Eskimos if its packaged with just the right spin. Yes, the glorie...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...