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Essays 1 - 30

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Advertising and its Effects on Society

also considerable differences between an advertising promotion and an advertising campaign. While both tactics are typically comm...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Air Pollution/Cause and Effect

concerning controlling natural sources of pollutants and it is also a definition that recognizes the serious impact that human act...

The Baby Boom in America

differently dependent upon their year of birth. By many accounts, early boomers were born between 1946 and 1955, where late boomer...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Should The Church Be Marginal To Society

of England. If something that catastrophic were to happen today, would the Prime Minister respond to save the church? One can onl...

Aggression Causes

In fifteen pages aggression causes are discussed in terms of the patriarchal society's role and female oppression, physical effect...

Kesey Flew Over the Cuckoo's Nest

However, if the book only presented this anti-establishment theme, then it would never have had the complexity and depth which hav...

Should Supreme Court Decisions Be Considered Groundbreaking 'Landmarks?'

In four pages the argument is presented that Supreme Court decisions are not in effect as groundbreaking as they are portrayed and...

Political Philosophy of Greece and Athens

much as they are in todays society. Therefore, the philosophies and laws created chaos, but democracy was enjoyed as a fact of ex...

Overview of 3 Major Eating Disorders

of level of severity that is definably correlated to perceptions of the long-term physical impacts. Starvation and self-imposed d...

Article Analysis/Effects of Parenting

half were single parents. An example of deductive logic in this study is the selection of the study hypothesis, i.e., the premises...

Effects of World War I

This essay discusses how the Fist World War changed different things like society of the winners and losers. The essay comments on...

Human Psychology in William Faulkner's Sanctuary and Nathaniel Hawthorne's The Scarlet Letter

In three pages this paper examines the primary characters in these two stories in terms of society's treatment of them and human p...

Ayn Rand's Anthem, Regression, and Collectivist Society

The needs of the society come before the needs of the individual, and Rand even suggests that this collective identity would suppo...

Hindu Society and Women's Roles

are not to be allowed any form of independence - they cannot even undertake religious fasts on their own initiative, but must join...