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Essays 61 - 90

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Executing the Condemned by Cruxifixion

Crucifixion as a means of execution served a number of purposes in the ancient world. This paper discusses the origin of the pract...

Department Of Homeland Security And Intelligence

catalyst for creating this new agency was the attack on America in September 2001. The purpose was to coordinate the information f...

Six Sigma; Development and Utilization as a Part of TQM

extends backwards and forwards to include the supply chain and the customer chain. TQ stresses learning and adaptation to continua...

Effective Academic Writing: The Short Essay (Book Review)

and Davis vii). Here, it is assumed that the student has cursory knowledge of English and for example, it would not be appropriate...

Purposes of Criminal Justice

offender population. Rehabilitation refers to "changing either the offenders objective circumstances or his value system in ways t...

School Spending in Pajaro Valley

has skyrocketed in the past eight years, doubtless increasing the PVUSDs operating costs. The PVUSDs 2008-2009 budgeted exp...

The Roles of the World Bank, IMF and ADB

financial order (Woods, 2007). The decision to create two organizations, rather than a single unified organization was purposeful...

Designing Research

The paper presents an outline for research. The outline presents the research purpose, a proposed methodology using an online surv...