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Essays 361 - 390

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Law as a Social Engineering Tool

guiding tool, pointing the way to what should be, rather than a reflective tool, reflecting opinion. The way the law is seen to ...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Analysis of Diesel Jeans’ Print Advertising

women with price tags of more than $100 a pair (Davies 172). They focus upon people, scenes, and situations from around the world...

Representations of Black Women in Media

black women and women of color. There is a saying that "beauty is in the eye of the beholder," which attests to the epistemologi...

Media's Responsibility for the Obesity Epidemic

would work to resolve the problem and in fact, some people report that religious activity has helped them lose weight. The author ...

IS ADVERTISING UNETHICAL?

kinds of quack remedies were on the market, promising everything from whiter teeth (radium) to a calming elixir for stress (Coca-C...

USE OF TOOLS IN HEALTHCARE ECONOMICS

a science, especially during the holiday season. They stimulate demand for a particular product (mainly by targeting kids in their...

Strategies and Tools for Increasing Innovation in a Firm

with the knowledge of where it wants to be, the way it wants to compete and the way that the objectives will be reached. However, ...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

Advertising, Art, and Print Media

that surely the things people look at-like soup cans-are art in their own right. Today, as a result of advertising and print media...

Digital Tools and the Forensic Process

THE MODERN STATE OF SPEECH RECOGNITION CAN BE CREDITED TO THE EXPONENTIAL RATE WITH WHICH COMPUTER TECHNOLOGY IS CHANGING. IT WAS...

A Short History of Cigarette Advertising

focusing on the positive aspects of cigarettes, tobacco companies would encourage smoking and they would often target certain grou...

Love as a Narrative Tool

studies, he helped her. Her grades improved greatly under his tutelage, and when her father contracted the illness that finally to...

Ethical Perspectives on Factory Farm Raising of Animals for Human Consumption

with the profits generated from their production of greater importance than the care and welfare of the animals (505). During the...

Contemporary Meaning of 'New Imperialism' and Tools of Empire by Daniel Headrick

In five pages this paper examines what 'New Imperialism' means in the modern context in a discussion of Tools of Empire by Daniel ...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

A BUSINESS PLAN EXAMPLE FOR AERIAL ADVERTISEMENT

is to launch this service in three secondary markets, then obtain feedback by having the advertisers involved handing out surveys....

GAME THEORY, MANAGEMENT AND STRATEGIC TOOLS

This is a lovely theory that has absolutely no place in the real world, however. One only has to examine the recent financial melt...

Price Elasticity

demand curve may be steeper as the demand will drop off more rapidly as the price increases. By understanding the elasticity forec...

BUSINESS, SOCIETY AND GOVERNMENT AS A SINGLE SYSTEM

in and around Coyote Valley were mixed about the new campus (nicknamed "Cisco City"). The San Jose Chamber of Commerce, an organiz...

NIKE AND IMPACT ON SPORTS ADVERTISING AND APPAREL

is on the board of directors) founded NIKE in the early 1980s with Bill Bowerman, when they started selling a different kind of ru...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

ANATOMY OF A CONTRACT

This 3-page paper focuses on contract law as it pertains to advertising. The case highlighted is Leonard v PepsiCo Inc. Bibliograp...

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...

The Use of the CSDD Tool

to administer the Cornell Scale of Depression in Dementia the first stage is to look at the way that the scale is used. The implem...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Toulmin's Analysis and Advertising

a sense, it may rightfully be called that; the purpose of advertising, after all, is to persuade the viewer of some argumentative ...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...