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Essays 61 - 90

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Research Issues for Bookworm

is the collection of data form a large number of respondents, qualitative sees data colleted from fewer respondents but an opportu...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

Hospital Information Systems: Identifying Pathways

to transfer data recorded by the monitors by telephone to the clinic. Nurses orchestrate this data transfer and conduct an initia...

Do Pure Play Internet Banks Create Value?

This 58 page paper looks at the way in which pure play internet banks, such as First Direct and Egg, may be able to create value. ...

Logistics for an Online Grocery Store

as the entire chain from the sources of the raw materials though the collection processing, secondary process, logistics and suppl...

Assessment of L'Oreal and Strategy Recommendations

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

Resources on the Internet and its Applications

it is also essential that people realize that its true beginnings were actually with the United States military, which wanted to d...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Advertising on the Internet

In five pages this paper discusses Internet advertising in a consideration of its effectiveness or ineffectiveness with recommenda...

Internet Advertising Effectiveness

In six pages this research paper discusses the Internet with the focus being banner advertising. Three sources are cited in the b...

International Contests' Advertising

those things - then, for him that ad is effective. The buyer may say, if the ad does not talk down to me, or the music doesnt an...

Advertising and Effective Team Campaign Approaches

In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Advantages and Disadvantages of Advertising on the Internet

In eight pages the Internet advertising is discussed in a consideration of its history, advantages, and disadvantages. Seven sour...

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Children Consumerism, TV, and the Internet

is no denying that their very presence has drastically altered humanitys existence since the mid to late 1940s. Through a number ...

American Popular Culture and Gender Roles

In five pages this paper discusses how gender roles are created by and are reflected in advertising, popular culture, and educatio...

Advertising Industry Changes

the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...

USE CASE FORMATS FOR WEB DESIGN AND INTERNET-BASED ADVERTISING

A use case, in its most basic form, involves a sequence of actions offering something as a measurable value (Ambler, 2006). In the...

TURNING POINT DRUG REHAB AND SOLUTION DESIGN

How Use Will Help System Analysis and Design Process As mentioned in the previous paper, use cases are ideal for determini...