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Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

E-Commerce, Tax Revenues and Physical Stores

Internet sales would result in decreased sales at traditional brick-and-mortar stores (1999). That seems to make logical sense if ...

Operational Designs for E-commerce

establishing an in-house division that is integrated with traditional operations; spin-off company that is autonomous and a stand-...

Ecommerce and Mortar and Bricks Company Marketing

more popular and seen as more successful. The separation of operations, as seen with companies such as Barnes and Nobel is very di...

Brick and Mortar Stores and Electronic Commerce

a remote computer. Electronic commerce also includes buying and selling over the World-Wide Web and the Internet, electronic funds...

The Financial Implications of Undertaking Ecommerce

however, it may also be slightly limiting as the internet may not be the only medium open to e-commerce. The level of trade has b...

Internet and the Impact Upon Library Institutions

library, see information as both organized and structured and they comprehend the difference that exists between sources (2000). I...

Impressive Online Science Museums

Inside the DNA pages, the screens are interactive. You can probe the DNA sequence to find matches, and while youre doing that you ...

Internet Technology Project Management and 'Bricks and Mortar' Projects

myriad meetings discussing what individuals might want to use the building for, or trying to anticipate how the building can be ex...

Internet Usage by Two Companies - Gateway 2000 and DLJ Direct

taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...

Retailing and IT

In ten pages this paper examines the changes in retailing that have resulted from information technology with a consideration of '...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

Pure Play Internet Banks; Can they Create Value?

in the way that the customers see the bank, if they value the bank services more than other banks loyalty maybe increased and over...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Organizing Function Of Management: Knowledge And Technology

decisions; rather, it extends deep into the very core of the company so as to assemble an operation where every single entity work...

Learning Theories Integrated Into The Online Instructional Approach

is essential to recognize this fact and implement such a program. A group atmosphere provides a sense of familiarity among studen...

Internet Corporate Presence and its Value

of money to launch its business on the most expensive advertising space ever: the Super bowl. With a single expensive commercial, ...

Assessing a Web Site

does not know what colour they want there is even the option to allow the artist to choose the colour. Clear pictures of the goods...

Supply Chain Management Transformation from Bricks and Mortar to Ebusiness

location of suppliers, production facilities, distribution centers, warehouses and customers. In addition, the supply chain manag...

2 Essays on eLearning Shifts

In seven pages this paper examines 2 essays on the shift to online education from the traditional bricks and mortar approach to le...

eStrategy Implementation Questions

by an entire enterprise, experts are unanimous in agreeing that enterprise strategic planning initiatives wont be successful, unle...

E-Commerce, Physical Presence vs. On-Line Existence

This paper provides a discussion of the July/August 1999 report featured in the Harvard Business Review addressing a retailer's ph...

Potential Supply Chain Management Risks for Two Retail Organizations

The risks associated with procurement start with increases to the price of the inputs that are purchased which have not been expec...

THE SUPPLY CHAIN

Discusses supply chain issues including performance metrics and ecommerce from bricks-and-mortar. Bibliography lists 5 sources. ...

Office Supply Stores

Discount stores and e-commerce stores have created major challenges for specialty types of stores, like Office Depot, the second l...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

A Comparison of Logistics Operations for an Online Company and a Bricks and Mortar Company

The writer of different areas of logistics comparing an established online business with an established retail business. Using an ...

Case Study: V.G. Jones

area, and although Amazon has a first mover advantage there are few barriers to entry making it an easy to enter medium for busine...

The Strategic use of Web Pages

option which allows the passengers to board the airline for the majority of other passengers and travel insurance, as well as othe...