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Essays 271 - 300

US Children and Obesity

need to be more in tune to their childrens activities and their food choices. Obesity observes no geographic or socioeconom...

Sponsorship of the Olympics and Social Issues

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

Analysis of the Internet's Past, Present, and Future

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Youth Alcohol and Tobacco Use and Advertising

Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

False Advertising and Ethical Issues

(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Advertising Agencies and Strategic Planning

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

A Critique and Questions on Advertising

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

Research on the Practice of Subliminal Advertising

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

Advertising and the Use of Ebonics

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

Positive Perspective on Advertising and Ebonics

more powerful way that what would be accomplished with the use of standard English. People identify, after all, with people that ...

Press Releases, Advertising, and PR

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

Case Study on Network Design

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

Questionable Ad Replacement or Continuation Report Example and Recommendations for the Magazine Living Well

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

Advertising and its Purpose

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Advertising and Women's Images

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

Riley's Marketing Case Study

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

Xenedrine Diet Supplement Advertising Dangers

their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...

Henri de Toulouse Lautrec

normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...

Do Advertisers Have an Ethical Responsibility?

why this is so, one must understand that advertising is no longer merely an industry, but rather a full-on cultural force. In toda...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...