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nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

during FY 2007, it carried approximately 33 million passengers and 762,000 tons of cargo (Datamonitor, 2007). Employee pro...

In this day and age of globalization and international trading, the airline looms as a massive symbol. Given its importance in bri...

location and less obvious measures like monitoring Internet usage and document designations. While Mayo has an identified office ...

In six pages this paper presents an overview of the airline industry in a consideration of Southwest Airlines from an economic f...

to hold back as well. Mergers, alliances and route changes have been necessary to control costs and allow airlines to operate mor...

A paper consisting of five pages considers the impact of globalization and relevant policies on the airline industry with the emph...

from these actions. When the economy slows down, the monetary policy is to reduce interest rates to make more funds available to e...

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

(Southwest Airlines Co., 2009a). Southwest acquired Morris Air in 1993. This gave Southwest an opening in the Pacific Northwest...

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

with other firm is the same, and in different industries, to compare performance results. The use of auditors has been und...

management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...

for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...

MUS is not only the number of line items in a given population, but also an approximate book value of the largest item - this, as ...

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

is an intensely competitive industry, is ruled mainly by its suppliers and depending on the economy, by its buyers as well. In ad...

fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...