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Essays 601 - 630

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Designing a Questionnaire to Asses the Value of Hedging in the Aviation Industry

This 3 page paper designs a questionnaire which may be used as the basis for a structured interview or self competing survey looki...

RBV Assessment of Southwest Airlines

use of a single size aircraft where it is possible to easily substitute one aircraft for another is there are operating issues. ...

Annotated Bibliography for an Assessment of Southwest Airlines

background information and applying a number of theories to explain the way in which the industry operates. This will be useful in...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

Oil Prices and Airline Budgets

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

Annotated Bibliography for Research on Southwest Airlines

text is able to answer many of the questions about the organisation, focusing on leadership and relationships, with context given ...

Is There a Correlation between the Profitability and Practice of Hedging in Airlines?

of market conditions at the times airlines do not need to utilize fuel. Brooks and Carter et al. (2006) observed that hedging pra...

Theory of Constraints (ToC)and Use to Assess the Value of Hedging

The theory of constraints is examined as a suitable theory to be used in an assessment of the value of airline fuel hedging and t...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Measurements and Variables Relevant for Assessing the Link Between Hedging Practices and Profit

were gathered and analyzed statistically using Tobins Q ratio approach. The research did not only look at the difference between t...

Emotional Intelligence for Leadership

won it again in February 1989, February 1990, March 1990, December 1991, March 1992, and May 1992 (Quick, 1992). No other airline ...

Southwest Airlines HR Case Study

relations school of management, where motivation is directly related to the quality of the employment relationship. Furthermore, t...

The Value of Power Analysis for Qualitative Research

simply stopped hedging, as seen with US Air, others changed the way in which they undertook hedging, shifting from hedging for fu...

Research Considerations for an Assessment of the Impact of Hedging on the Profit of Airlines

numerical, it is suitable to be used as a method of determining cause and effect relationships (Curwin and Slater, 2007). The meth...

Alignment Southwest Strategy, Mission and Operations

has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...

SOUTHWEST AIRLINES AND MARKETING

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

Qantas in the Business Environment

firm allows for an assessment of the power dependencies (Hatch and Cunliffe, 2006). As an international airline Qantas has a wid...

INCENTIVE PLANS AND ORGANIZATIONAL OBJECTIVES

at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...

Internal Assessment of Southwest Airlines

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

How Does Southwest Airlines Compete?

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

SOUTHWEST AIRLINES: AN ENVIRONMENTAL ANALYSIS

in the months following the 9/11 terrorist attacks, for example, people forsook air travel and focused on vacations and travel tha...

Primary Research on Hedging

approach to research. The suitability of any research design may be assessed in terms of the viability, robustness and validity of...

Challenges Organizations Face

This essay identifies some of the many risks and challenges organizations and businesses face. This includes things like being hac...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

The ADA, Two Supreme Court Cases

This research paper pertains to 2 Supreme Court cases involved the provisions of the the Americans with Disabilities Act (ADA) of ...

Portfolio Calculations

Using a two share portfolio as an example, the paper presents a number of assessments and calculations that are often used by inv...

Security Issues - Airlines and Water Supply Pipes

The writer looks at two different issues where there may be security concerns. In the first section security of airlines and airc...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...