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Essays 91 - 120

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

The Basic Elements of Labor Economics

the Y axis shows the price and the X axis the level of demand, this would result in a downward sloping line. When considering the ...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Ryanair

In trying to undertake a cost advantage the company may seek to be the cost leader in either the industry, or just the relevant se...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

A JetBlue Marketing Analysis

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Plan for a New Pegasus Airline

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Southwest Airlines' Australia Expansion Proposal

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

Ryanair and Easyjet

at their results. In 2002 both companies performed well. Profits reported for Ryanair were reported at ?172 million1 (about ?111 m...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Research and Results on UK's Marketing of Low Cost Airlines

able to help counteract any researcher bias. In any research there will always be bias, by separating the questions from the resea...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Market Expansion at Skyward

much as 90% repeat business, for mobilization to be successful where there is a provision of services of this nature, the ability ...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Case Study Analysis of ValuJet Airlines

been able to make good on a long-standing promise to make flying cheaper than driving because its founders are four seasoned airli...