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Essays 391 - 420

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Advertisement for a Stunt Acting School Course

This paper examines textual and structural elements of such an advertisement in 5 pages. Two sources are cited in the bibliography...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Magazine Advertisement Bias

In eight pages various ethnic, race, and gender biases are considered within the context of magazine advertisement and how it can ...

Magazine Advertisements and Emotional Appeals

the recipients attitude toward the ad, the advertised brand, purchase intention, and actual purchase" (Stephens 137). In many ins...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Joe Camel Cigarette Advertising and Legal Opposition

In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...

Ad Rejection and the Broadcast Media

In six pages this essay arguments on the issue of whether or not broadcast media should be able to reject advertisements with cont...

Print Advertising and Public Opinion Effectiveness

Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

Discussion of Time Magazine's Current Issue

In two pages this paper discusses the target audience of a current Time Magazine issue in an overview of such topics as marital st...

Analysis of an Advertisement Featured in Time Magazine II

In two pages this paper discusses an IBM notebook computer advertisement featured in a Time Magazine issue in an analysis of the p...

An Advertisement Analysis

The responses to eleven questions frame this analytical discussion of five pages that considers a Chloe Narcisse Perfume advertise...

A Three Hotel Advertisement Analysis

In this essay that consists of nine pages three different hotel print advertisements are compared and analyzed in terms of content...

Essay Summaries

This essay summarizes several essays in the Longwood Reader. The paper provides the major points and support as well as the reader...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Popular Teenage Magazine

the Freebie Issue! although there are not exactly freebies, it is a drawing readers must sign up for each day. The overwhelming ...

Angels with Dirty Faces (1938): A Review and Analysis

a realistic glimpse into troubled American youth that did not compromise moral values or the integrity of the film. Judging by th...

TRIDENT LAYERS: AD ANALYSIS

with one another through Twitter. Its unlikely that an older audience would be interested in tweeting about gum. How would...

How Does Animated Advertising Impact on Children’s Perceptions of Marketing Messages?

and 6 years1 in a sample that is reflective of the general population. Target Audience The research will be undertaken from an ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Offer and Acceptance in an Australian Contract Case

a advertisement using a social networking site, so that the advertisement appears on the internet. However, we do not need to look...

Simulated Research Results on Male Stereotyping

The writer uses an interview outline to simulate results which may be gained from a sample of male respondents, in order to assess...

Oral Sex in Advertising and the Dehumanization of Women

of Sprite protruding somewhat horizontally at the womans mouth from somewhere off screen. The bottle, of course, is the phallic r...

Print Media and Wealth and Power

the idea. The client hires the ad agency to put their information on the pages of magazines, newspapers, and in other forms of med...

Signs and Symbols in a Coca-Cola Advertisement

there is little writing and there is a very clear image. The first signifier to consider is the top line of text, this is all in b...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...