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Essays 361 - 390

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Foreign Markets' Investment

In five pages this paper consider such topics as the Euro and the currency crisis in Asia in a discussion of foreign bonds and sto...

Economy of Singapore

In ten pages this paper examines Philippe Lasserre and Hellmut Schutte's Strategies for Asia Pacific within the context of the e...

World Health Organization and Global Health Issues

most pressing concern was a thorough assessment of the health issues and problems throughout the world and to suggest ways of deal...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

International Relations and Sovereignty

In seven pages this essay examines global level sovereignty with the emphasis upon the United Nations' relationship with the Mid...

Ho Chi Minh, the United States, and the Vietnam War

In nine pages this paper discusses the politics of Southeast Asia, Ho Chi Minh's Democratic Republic of Vietnam, and the US involv...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

South Korea and the Effects of the Asian Economic Crisis

In ten pages this paper examines the long term impact South Korea will experience resulting from 1997's economic crisis in Asia. ...

Global Focus Increased Through Asian Trade and International Trade Models

In sixty pages this research paper discusses Asia trade, applies various trade models, and then considers the effects of technolog...

Thailand and the Effects of the Economic Crisis in Asia

In ten pages this paper discusses the devastating impact Thailand suffered as a result of the 1997 economic crisis in Asia. Sixte...

Cultural Change in Asia Prior to 1500

In six pages this paper defines culture and discusses the relationship between pre 1500 Asia and Europe in terms of cultural chang...

Asia and Buddhism's Influence

Throughout his travels, he developed a kinship with nature which later translated into a fundamental tenant of Buddhism, that of l...

Asia and the Impact of Genghis Khan

In eight pages this paper discusses how Asia was permanently altered by the Mongolian conqueror Genghis Khan. Five sources are ci...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Political Suppression and Pacific Asian Democracies

In five pages the political suppression tactics and martial law some so called democracies in Pacific Asia have employed are exami...

IMF and the Asian Economic Crisis

In fifteen pages this paper discusses the economic crisis in Asia with a focus on Malaysia and Indonesia in a contrast and compari...

Asian Economic Crisis and the Economic Policy of the United States During the Presidency of Bill Clinton

In five pages this paper discusses how the US economy was affected by the economic crisis in Asia during the late 1990s. Six sour...

Asian Capitalism and How the Japanese Have Approached It

This eight paper paper explores the sometimes incongruous concept of capitalism in Asia. In the years following World War II the ...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Order and Chaos in Asia After the Second World War

In eight pages this paper considers the chaos in Asia following the Second World War in a discussion of whether this was necessary...

Asia and its Growing Urban Population

The issues, problems, and consequences of Asia' increased urban population are discussed in eight pages. Seven sources are cited ...

Economy of Asia

In five pages this paper discusses the economy of Asia in a consideration of history, its present status and problems and the solu...

Comparing APEC and ASEAN

In five pages the ways in which Southeast Asia economic development is being influenced by these two organizations are examined. ...