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Essays 391 - 420

History and Legacy of the Volkswagen AG Company

such a car (Caryl, 1996). The projects first director, Ferdinand Porsche, was a "nuts-and-bolts" man who was able to help turn Hit...

Local Cultures and Negative Product Branding Impacts

competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...

Harvard Case 9 595 035 on Contadina Pizza and Pasta Nestlé Refrigerated Foods

was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that...

Study Questions on Economics Answered

of points representing alternative combinations of goods and/or services among which the consumer is indifferent (at a specific ut...

Does Microsoft Have a Monopoly?

ability to perform. Hardware manufacturers dealt with intense competition and found it beneficial to include operating systems an...

A Case Study of Federal Express

In what has been described as a method of management that stresses its focal point -- and bottom line -- on utmost quality, there ...

Travel Industry and Marketing's Macro Environmental Elements

In seven pages this paper discusses how the travel industry achieves marketplace differentiation and how competition is influenced...

Case Study on New Technology Systems Introduction

these stages involves sending the report between individuals, taking up time, often this will also be between offices with a two d...

Overview of General Electric

division and this accounts for almost half of the companys annual sales (Hoovers, 2002). It is also one of the largest financial s...

Global Business of Nokia

that firm success and community prosperity are intertwined. Merging this base with the newer strategic realities of community inv...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

HSBC Bank Global Strategy Assessment

or individual would have one or more bank accounts, but have them all at a single bank. It has been unusual for individuals to us...

Federal Communications Commission's Cable Television Rules for Program Access

for the consumer. However, since the original Act was introduced the market has seen an increase in fees for the consumer and a de...

Effects of Shipping Mergers

has not been reported on as frequently, however, at least in the mainstream press, has been mergers between shipping lines. Much o...

Europe's Ice Cream Market

2000).Whereas countries such as Greece have a much lower take home percentage (Ice Cream Reporter, 2000). There are also different...

Digital Camera and Sony Corporation

1957; the company changed its name to Sony Corporation a year later. "It beat the competition to newly emerging markets for trans...

Telecommunication Battery Industry

good time, the likely culprit could be the battery. A dead battery in a computer means more than the fact that the computer wont b...

Economic Analysis of the Pharmaceutical Industry

(or at least to help reduce the side effects of this immune deficiency disease). The reality of the situation is, however, ...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Outline of the Airline Industry

the industry anymore, they may settle for what they have. United Airlines restructured in 1994, and began a bold experiment in t...

Marketing Strategies for Juice Bars

research; whether that research involve scoping out the competition (which well review later), reading articles in industry public...

Nintendo Company Analysis

tomorrow. This analysis is simply a vital present-day report of the company and how it is doing within the industry-wide competit...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Coles Myer Australian Retailer and Strategic Planning

as its core business department stores as well as discount stores and specialty clothing stores and boutiques (Treadgold, 1996). ...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Michael Porter's Model and Bank of America

Model Before discussing BoA, and its position within the banking industry, it would be helpful to examine what exactly Por...

Utilizing Employee Knowledge To Gain A Competitive Advantage

as know what. This is the knowledge collection stage and the discipline needed to achieve that information. Similar to an individu...

A United Airlines Analysis

is an intensely competitive industry, is ruled mainly by its suppliers and depending on the economy, by its buyers as well. In ad...

Hospitality Industry and Hilton Hotel Group

2002; p. 41). Smith and Lesure (1999) present a much different view of the industry in their 1999 overview, reporting that ...