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Essays 871 - 900

Poor Sales and Blaming Advertising

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

Research on the Practice of Subliminal Advertising

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

Advertising and the Use of Ebonics

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

Positive Perspective on Advertising and Ebonics

more powerful way that what would be accomplished with the use of standard English. People identify, after all, with people that ...

Niger Characteristics

day. Niger is also one of the poorest countries in the world - the GDP per capital was only about $200 (USD)...

Advertising Effectiveness

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Aesthetic Movement Characteristics of Oscar Wilde's The Picture of Dorian Gray

the previously espoused position of the Church. Most poets adhered to the idea that if man were but to return to his natural world...

Sponsorship of the Olympics and Social Issues

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

A Critique and Questions on Advertising

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

US Children and Obesity

need to be more in tune to their childrens activities and their food choices. Obesity observes no geographic or socioeconom...

Expansion Considerations for Fragle Van Lines

FVL decides to go with intermodal shipping, for example, they will have to lease or buy shipping containers that are suitable for ...

Transplantation of Organs and Ethics

encourage organ donations and the wisdom of encouraging healthy people to risk their health by donating organs to strangers (Scott...

Oprah Winfrey's Personality Characteristics

something of herself. Instead of hiding herself from her origins, however, she has been remarkably upfront about her origi...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

Fathers' Positive and Negative Characteristics in Films

the boy soon comes to look upon Butch as a father figure, and the sole source of excitement in his heretofore colorless world. In...

Ancient Mesopotamian Civilization Characteristics

In five pages this research paper discusses the characteristics of ancient Tigris and Euphrates river valley civilization of the S...

Reviewing Advertising Since 1950 in the United States

In five pages this paper discusses advertising in America and how it reflects and represents women, the family, society, and the t...

An Overview of Advertising

see the buyer, and see how the sales message is getting across and the seller can change his approach if necessary. From the above...

Distinguishing Creativity Characteristics Through a Personality Test Development

In six pages this report discuses the development and application of a personality test to reveal creativity that can be subsequen...

Sex in Advertising

In a paper that contains ten pages the cultural values communicated through sex in advertising are discussed. There are ten bibli...

Poor Sales and Laying the Blame on Advertising

just snappy advertising, others assert that snow can be sold to Eskimos if its packaged with just the right spin. Yes, the glorie...

Huckleberry Finn by Mark Twain and the Characteristics of Race

In ten pages the repetition of race issues and racial characteristics featured in The Adventures of Huckleberry Finn by Mark Twain...

Characteristics of Bladder Cancer Cells

as either low-stage (superficial) or high-stage (muscle invasive). In industrialized countries (the US, Canada, France), more than...

Degrading Business Ethics Balancing Human Welfare and Corporate Profitability

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

Successful Short Story Characteristics

not strain her mental state. She must not write in her journal, she must not be in a room she finds more pleasant than the one cho...

UK Automotive Industry and Market Forces

lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

Characteristics of Corporate Governance

1998). Furthermore, experiments must be performed in a laboratory and under specific conditions that are detailed by the Home Off...