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Essays 301 - 330

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Gucci and Marketing in the Present and Future

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

A 'Smash Thy Neighbor' Rebuttal

are bound to occur, even when players wear all their protective equipment. The only way to prevent this would be to change the rul...

Simply Fit Marketing Mix

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

Strategy For Marketing a Compact Car

with just over 67% of the industry sales in 2004. In terms of market share the French manufacturers are highly preferred by the Fr...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Position and Competitive Strategy of Dyson

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Conflicts of African American People in 'The Souls of Black Folk' by W.E.B. Du Bois

whites. Washington also felt that this was completely possible, and that in fact when white workers saw that the blacks in no way ...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

Diane Ravitch, Her Views on American Public Schools

countrys leading educators and has been a vocal advocate for both testing and accountability initiatives in the public schools. A ...

Southern Literature and Communication

What is particularly interesting about these observations as they relate to such works as Carson McCullers A Member of the Wedding...

Freedom of Expression and the Desecration of an American Flag

Americans take many things for granted in our society. Freedom of expression is one of those...

1930s' Views on US Society and Women

proof! Look at the inroads that are being made in regard to the problem of racism! Look at the growing realization that beauty i...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

Employment Outsourcing

II. OFFSHORE IMPACT The growing trend of outsourcing (also called offshoring) IT services beyond United States borders is s...

PEOPLE EXPRESS, THE BUSINESS AND THE DISASTEROUS BREAKDOWN

employees wanted to try ideas and make decisions that matched the "precepts," they wouldnt require approval. Furthermore, the idea...

'America' by Allen Ginsberg

In five pages Ginsberg's writing style and his message about American culture as expressed in the poem are discussed. There are f...

Poetic Persona of Walt Whitman Expressed in 'Song of Myself'

This paper discusses how his American vision is expressed by Walt Whitman in 'Song of Myself' in five pages. There are no other s...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

Traditionalism - Changes from the Early 1900s to Today

of the anti-democratic forces in post-Soviet Russia and by the end of the 20th century, traditionalism had entered the debate in t...

'She Had Some Horses' by Joy Harjo

a "drum" that becomes like the pounding of the womans bloodstream, a life force that remains rhythmic no matter what happens. In...