YOU WERE LOOKING FOR :American Express Marketing Strategy
Essays 541 - 570
In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...
In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...
As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...
positive purpose and worked to inhibit the formation of a corporate culture that gained the most from its employees. It is ...
can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....
products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...
how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...
This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...
they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...
and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...
control over the supply chain. The company identified target market of high end users, including businesses and education that wan...
it. This is a strategy that is used more subtlety, and is often seen with advertising to children in order to create the nag value...
controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...
extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...
come to be regarded as essential to all aspects of commerce and trade, the new technology and the various ways in which it has bee...
HMOs now are listed as the responsible parties for 97 percent of all Americans who have insurance coverage and are not covered thr...
where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...
an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....
the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...
In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...
In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...
In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...
resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme ...
This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...
In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....
This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...
the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...
In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...
allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...
In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....