YOU WERE LOOKING FOR :American Express Marketing Strategy
Essays 631 - 660
do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...
In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...
In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...
while others find there is more advantage to increasing the level of insurance benefits. Still other corporations deem various co...
In many ways this later strategy may be seen as contradictory, as in the larger markets it may be necessary to tailor operation or...
potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...
is that for all its innovation in retail, Wal-Marts ethical base needs to be strengthened. Positive Aspects Formerly the wo...
year (Lee and Raza, 2000). Since Russia had been a large purchaser of mobile phones, Nokias mobile division experienced severe los...
a part of Iraq, yet Kuwait had systematically encroached on Iraqi territory, while also deliberately stealing Iraqi oil from the R...
In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...
This paper discusses conflict, especially in health care organizations. The paper uses an example of a conflict between two nurses...
This research paper/essay discusses the fact that obtaining a post-secondary degree of some nature is a requirement in today's job...
In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...
This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...
This research paper presents a comprehensive discussion of the American nursing shortage. A brief history of the shortage is prese...
In a paper of six pages, the writer looks at the experiences of African American students in college. Strategies for improving rec...
In a paper of four pages, the writer looks at strategy and marketing. Nike and Apple are examples of companies analyzed. Paper use...
The Department of Homeland Security was signed into law in 2002, a year after the 9/11 attacks on America. Prior to that, the Patr...
The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...
18 and 50, who have demonstrated a willingness to participate. The surveys will be collected over a two week period in order to g...
is the globalising of internal strategies, with the strategy being integrated across the different countries (Yip, 1989). Looking ...
the role of aggressor. Kimmel (2000) has observed that all cultures share the concept that men and women are different, and that...
countries. This was a lengthy government investigation, however, it was found that no price fixing was occurring and that the incr...
In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...
In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...
This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...
This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...
In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....
This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...
the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...