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Essays 241 - 270

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Market Assessment of Cadbury and Electrolux

candy coating is covering a milk chocolate centre (Cadbury, 2010). As well as the development of new products, another product fro...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Marketing and The Importance of the Decision-Making Process

current downturn in the stock market, people are changing all of their habits. They may be less inclined to make decisions about l...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Marketing and the British Police Force

office, the new Home Secretary, David Blunkett, announced that there were plans to radically reform the police service (Mawby and ...

Analyzing the Political and Marketing Position of Danish Maersk Sealand

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

The Positions of Katie Cannon and Alasdair MacIntyre

and the construction of "local forms of community within which civility and the intellectual and moral life can be sustained" (19...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

How Internal Employee Motivation Can be Encouraged

In five pages the ways in which businesses and management can internally encourage motivation of employees are discussed with Fed...

Strategies for Stock Market Investments

In eight pages this paper discusses stock market investment strategies with the emphasis upon options, stocks, and bonds with tech...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Marketing Strategies for Laundry Detergent

also provide an example of financial statement -- one that belongs to Proctor and Gamble -- to provide an idea of cash flow, balan...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

Global Business and Manchester United

within the UK. However, Manchester United has managed a feat few sporting clubs realise, they have crossed international b...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...