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Essays 481 - 510
In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...
show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...
In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...
what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...
transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...
to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...
environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...
Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...
In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...
Customers, and TQM Opportunity A manager who is presented with the challenge of opening a new retail branch of a company in an ex...
cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...
In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...
This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...
In seven pages this research paper evaluates the tobacco industry in terms of customer satisfaction. Twenty sources are cited in ...
In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...
In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...
Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...
to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...
The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...
changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...
the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...
personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...
that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...
reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...
need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...