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Essays 121 - 150

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

Writing a Business Plan for a Roller Rink

meet a demand or create a demand. This means that any idea needs to be examined for viability. The first stage of a business plan ...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Starbucks Case Study

include the provision of a work environment where employees all people are treated with dignity and respect; for diversity to be e...

Assessing the Culture of the Company through News Articles Applying International Management Cultural Dimension Models

cultural influences. Looking at the background of both these countries there are similarities and differences which will help plac...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Controversial Management of Shell Oil Company

In five pages this paper examines the organization's controversial management approach that includes learning and bureaucracy and ...

Case Study of THL in 2004

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

Factors in Environmental Scanning

the tool and consider what factors should be considered when looking at undertaking environmental scanning the first stage is to d...

Influences on Long Term Healthcare in the US; The Case of Cathedral Rock Corporation

Florida senator Mel Martinez who has introduced the Senior and Taxpayers Obligation Protection (STOP) Act (S. 975) in May 2009 (An...

Planning for Challenges at BA

in the long term (Gulf Daily News, 2009). Other areas are seeing other political changes which are also impacting demand for air t...

New Dawn Drilling Case Study

that are used. The information is accumulated locally, put into Excel spread sheets and sent to the head office where it is input ...

Strategic Planning

socio-cultural factors, and technological factors (Marketing Teacher Ltd, 2009). One of the most commonly-used tools to analyze th...

Kodak in the Competitive Environment

complementary services such as the internet, which empowers consumers. Looking at Porters Five Forces model the threat from comp...

The Strategy and Performance of Apple Inc.

with they launched in 1978; the Apple II was one that had worked towards this vision; it was a computer that could be used straigh...

Situational Analysis of Singapore Airlines

as seen with the PPS Club (Singapore Airlines, 2010). The firm was also the first airline to take delivery and fly the Airbus A38...

Analysis of McDonalds

goods, therefore it is a product that will see a decrease in demand when there is a decrease the level of disposable income (Nelli...

Toyoko Inns

will bring customers into the area which will use these other services. The initial pricing was above that of the ryokan owners an...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Florida Atlantic University's College of Business and Strategic Auditing

linked to the national economy as enrollment increases during times of economic recession and tends to decline when the economy is...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

Analysis of Hilton Hotels

of 2004 the company had a total of 2,259 properties with a capacity of 358,000 rooms. Of these 115 of the hotels saw Hilton Hotels...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Risks and Uncertainties of Med Tunnel

costs while being low enough to attract passengers. To better understand the risks and uncertainties surrounding such a pr...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

HSBC Bank External Environment Analysis

Shanghai Bank, also a leader in the industry in Hong Kong (2003). It further has a strong presence in China and owns HSBC Bank plc...

Sustaining Business Development and L'Oreal

In eleven pages this paper evaluates L'Oreal in a business consideration that includes a PEST analysis and assesses its sustainabl...

Company Analysis of Waterford Wedgwood

of differentiation that this gave, after only one hundred years of operation the company failed(Waterford, 2003). High taxes and a...