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Essays 361 - 390

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Entering the Automotive Market in Canada

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

Australia's Auto Market

boost, 2008). Market Share Toyota held a 20.21 percent share of the Australian market in 2006 (The Australia Automotives Re...

Beam Research Analysis

the use of focus groups and the asking of open questions, this has an advantage of giving in depth information, but there are also...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Market Planning, Labor, and Human Resources

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Challenges of the Chinese Business Environment

the Chinese cosmetics market. LOreal have a large number of brands that are popular in the west, and were able to transfer some of...

Due Process and the FDA

an issue is due process and agency discretion. The concept of due process is a critical cornerstone in individual rights of Americ...

Market Assessment of Cadbury and Electrolux

candy coating is covering a milk chocolate centre (Cadbury, 2010). As well as the development of new products, another product fro...

Analysis of Corporate Annual Account Finances

This figure is ?52.5, giving an operating profit margin of 3.45% This is taken to two significant figures. If we look at the figur...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Role of Customer Relationship Marketing

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Strategy of Coca Cola

The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical...

Coleman Property Management Business Plan

St. Louis area for a new property management business to find success. Coleman Property Management will target the higher e...

It Takes Money to Make Money, A Case Study of Dupont Kevlar

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

Harley-Davidson's Financial Comeback

so in the 1960s and 1970s that the common saying about Harley-Davidson motorcycles was that a five-mile trip consisted of riding f...

THE STRATEGY OF JET AIRWAYS

(Caswell, 2008). Jet Airways has also been working on flying direct to various international destinations, though the recent econo...