SEARCH RESULTS

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...