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Essays 301 - 330

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Specific Culture Marketing

audiences. One company that achieves this is the insurance company Cigna. In a recent advertisement that show a father and two ch...

Advertising in the Airline Industry

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

Advertisement Designing

repeat sales. We will first look at an outline which could be presented on a story board and then analysis why this...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Act V, Scene ii Analysis of Katharina's Monologue in Taming of the Shrew by William Shakespeare

This paper consists of a five page analysis of Katharina's monologue in the fifth act's second scene in terms of its significance ...

Comparative Analysis of Queen Elizabeth II and Theseus in Phaedra

In four pages this paper compares the problems confronting these monarchs, one fictitious and one real, and the ways in which they...

Analysis of 'After Apple Picking' by Robert Frost II

In five pages this paper analyzes 2 interpretations of this famous Robert Frost poem. Two sources are cited in the bibliography....

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Ad Rejection and the Broadcast Media

In six pages this essay arguments on the issue of whether or not broadcast media should be able to reject advertisements with cont...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Character Analysis of Edna Pontellier in The Awakening by Kate Chopin II

In four pages this essay discusses Kate Chopin's novella in terms of how the protagonist develops throughout. There are 2 other s...

Internet Dangers and the Vulnerability of Children

In ten pages this paper examines how children using the Internet makes them vulnerable to various dangers including tobacco and al...

Analysis of Stoessinger's Why Nations Go To War II

The twentieth century has seen great changes in the nature of war. The obvious are of course, the vast technological advancements...

Environmental Restrictions and Applying Social Impact Analysis II

In eight pages this paper provides a more specific social impact analysis application in a restrictive environment pertaining to a...

Can Consumers Find Advertisements Useful?

In a paper consisting of five pages the usefulness and informative aspects of advertisements in terms of consumers are questioned ...

Questions on Legal Research Answered

In five pages questions regarding legal research are answered and include topics such as lack of consent regarding an individual's...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Ethos, Pathos and Logos in an Advertisement

with a car broken down in the dessert and a well known star in a tuxedo (P Diddy) on the way to an awards ceremony. The truck stop...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

Contract Law and Term Breaches

an offer is made as a promise to a wide audience where there is not the need for bilateral communication. In looking...

1920s' Culture

The 1920s saw the real advent of the moving picture, as well as the very first flight across the Atlantic Ocean (James Madison Col...

The Eyes of Dr. Eckleburg

no face, instead, the eyes are behind an enormous pair of glasses which are sitting on a non-existent nose (Fitzgerald). Nick, who...

Case Study : Mt McKenzie Winery

to increase sales even more outside the country, emphasizing both the U.S. and Britain first and then, considering other European ...

Representations of Black Women in Media

black women and women of color. There is a saying that "beauty is in the eye of the beholder," which attests to the epistemologi...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Online and Print Marketing at Starbucks

the second type of need is that of psychogenic, these are needs that arise from some type of tension, such as the need for recogni...