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Essays 31 - 60

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

Care for Patients Suffering from Addiction, an Article Analysis

This article analysis pertain is on an article authored by Bartlett and colleagues (2013). The article is summarized and the write...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

Analysis of Starbucks

There is a strength in the way that the goods sold are renewed, with new flavours and blend developed, such as for holidays or spe...

Teaching a Diverse Classroom

This draws upon the work of Bandura who conceptualized teacher self-efficacy as the beliefs that teachers have about their own ski...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Article Analysis, an Amish Community Newspaper

Mennonite beliefs eschew all forms of technology. Therefore, their community members are forbidden by their belief system to use t...

After the Blackbird Whistles Analysis

This essay presents a review and analysis of a journal article entitled "After the Blackbird Whistles: Listening to Silence in Cla...

An Article on Cancer Patients' Psychological Interventions Examined

and retention" (Andersen, 2002, p. 603). This then should be the first priority: to design a study that will accrue and retain ...

An Article on 'Relationship of Role Playing Games to Self Reported Criminal Behavior' by Abyeta and Forest Reviewed

In six pages this paper critically reviews the article's study in terms of purpose, subjects and how they were selected, instrumen...

Two Views on Development and World Poverty

to oil is erroneous and how one looks on oil is all a matter of perspective. At one time, i.e., prior to when science discovered t...

How To Improve Patient Satisfaction Article Review

They found differences in these calculations. The major key learning point in this article is that any institution can always get...

Nursing: Article Reviews

some determining the study was inconclusive, others saying certain interventions should be made universal and still others stating...

Roger Daniels' 'Rise of Anti Immigrant Sentiment' Reviewed

laws for Congress to pass including barring immigrants from holding major office, forbidding paupers, criminals and mentally distu...

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Academic Article Publishing Suitability

In seven pages this student supplied case study assesses an academic article's suitability for journal publishing....

Articles VIII and X of 1998's The Human Rights Act

Court interpretation of Article 8 and Article 10 of 1998's Human Rights Act is examined in 7 pages....

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

Literature Review of Global Brands' Localization and Technology

Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Expanding Yum! Brands' Presence in Latin America

paper recommends that it expand within Mexico as it also expands into Brazil, Argentina and Chile. Question 1: Strategic Analysis...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...