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Essays 31 - 60

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Spain’s Philip II and the Colonization of the Philippines

far one of the more interesting chapters of Philip IIs life, in fact, revolved around that innocuous group of islands now known as...

The Moment of Catharsis in Macbeth

that ambition as somehow more significant than the ambitions of others; the pursuit of his ambition crosses over the lines of othe...

Expanding Yum! Brands' Presence in Latin America

paper recommends that it expand within Mexico as it also expands into Brazil, Argentina and Chile. Question 1: Strategic Analysis...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Literature Review of Global Brands' Localization and Technology

Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...

A Letter Home from a Soldier in Henry V's Army

country is aware of how, as prince, King Harry caroused. However, it is clear that he has foresworn his former ways. Prior to the ...

Marks and Spencer 4 V’s and Operational Layout

amount of stock that is held indicates that there is the desire for a high level of sales. There are other indicators, with a larg...

BRAND LONGEVITY

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

Do Customers Have Relationships With Brands

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

LEADERSHIP STYLE BRAND

to leadership, isnt all that different - as mentioned above, a leadership brand differentiates the leader from others, gives him o...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Assessment of Gucci

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

Amazon and their Competition

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

Creating a Brand

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Mantero Case Study; Branding

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...