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Essays 481 - 510

Hillary Clinton 2000 Campaign Commercial Evaluation

In two pages a definition of Rank's model is provided and then applied to an evaluation of a campaign commercial for Hillary Clint...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Overview of Reforming Campaign Financing

In five pages the history of U.S. campaign finance reform is examined in terms of contributor limitations now being set at $1,000 ...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

Presidential Elections and the Practice of Negative Campaigning

In six pages this paper discusses the origins of negative presidential political campaigning. Six sources are cited in the biblio...

George W. Bush and Last Days of Presidential Campaign 2000

In ten pages this paper examines the changes that transpired during G.W. Bush's campaign for the presidency in 2000 and discusses ...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Primaries and the 2000 Election Campaign

family is an asset. In the United Stats, when somebody wants to run, there is a process they must follow. First, they must gain ...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Teens and the Ad Campaign by Philip Morris 'Discouraging' Them to Smoke

In five pages this paper examines the meaning behind Philip Morris's advertising campaign purportedly designed to discourage young...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

Advertising and Effective Team Campaign Approaches

In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph...

Successful Presidential Campaign of Dwight D. 'I Like Ike' Eisenhower

much less "modern" Republican than Eisenhower, would win by a landslide (Edwards PG). Eisenhower proved to possess what has been ...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Italian Campaign of Frederick Barbarossa

with a letter from the pope that was interpreted to him as indicating that the pope considered the empire to be a papal fief. The ...

Competition and Sony Ericsson Markets

Today the company is a market leader, with sales in more than 140 countries, and equipment being used in more than 1,000 networks....

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

UK's Adidas Marketing

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

Volkswagon Sharon and Citroen Xsara Picasso

The Sharan had different goal. The car was not highly differentiated, but very similar to others on the market such as the Ford Ga...

Presidential Campaigns, Debates, Elections, and Coverage by the Media

the transition in regards to technology used by the media in regards to political events can be seen in Borgna Brunners timeline i...

Political Action Committees and Their Influence Upon Campaign Finance

United States (The Economist 1997). Amongst them, they contribute about one-third of all the funds collected for campaigning (The ...

Case Study of Pat Parker and Associates

would directly impact them. Parker must look at sub-issues. First, does the contract she had with the Jackson campaign allow her ...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Public Service Campaign on Drug Abuse

but they are not unreachable if the firm does their homework. Sixteen to twenty-five year olds will not respond, research has show...

Analyzing The Effect the Desert Storm Military Air Campaign Had on Warfare

technology and precision aircraft comes further responsibility in terms of using that information and technology accurately and us...

Public Relations Campaign Development in Theory and in Practice

the resulting contamination has blown over both China and Burma, and looks as if it may also spread further west. The problem is...

California's 2002 Gubernatorial Election

had gotten credit for reforms in education, but he is largely blamed for the states $24 billion deficit, as well as for the energ...