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Essays 541 - 570

2000 U.S. Presidential Campaign and Elaboration Likelihood Theory

In twelve pages this theory's concepts are examined within the context of the 2000 U.S. presidential election with attitude paths ...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

George W. Bush and Last Days of Presidential Campaign 2000

In ten pages this paper examines the changes that transpired during G.W. Bush's campaign for the presidency in 2000 and discusses ...

Hillary Clinton 2000 Campaign Commercial Evaluation

In two pages a definition of Rank's model is provided and then applied to an evaluation of a campaign commercial for Hillary Clint...

Overview of Reforming Campaign Financing

In five pages the history of U.S. campaign finance reform is examined in terms of contributor limitations now being set at $1,000 ...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

Presidential Elections and the Practice of Negative Campaigning

In six pages this paper discusses the origins of negative presidential political campaigning. Six sources are cited in the biblio...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Advertising and Effective Team Campaign Approaches

In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Teens and the Ad Campaign by Philip Morris 'Discouraging' Them to Smoke

In five pages this paper examines the meaning behind Philip Morris's advertising campaign purportedly designed to discourage young...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

Successful Presidential Campaign of Dwight D. 'I Like Ike' Eisenhower

much less "modern" Republican than Eisenhower, would win by a landslide (Edwards PG). Eisenhower proved to possess what has been ...

Primaries and the 2000 Election Campaign

family is an asset. In the United Stats, when somebody wants to run, there is a process they must follow. First, they must gain ...

Case Study of Pat Parker and Associates

would directly impact them. Parker must look at sub-issues. First, does the contract she had with the Jackson campaign allow her ...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

California's 2002 Gubernatorial Election

had gotten credit for reforms in education, but he is largely blamed for the states $24 billion deficit, as well as for the energ...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Political Action Committees and Their Influence Upon Campaign Finance

United States (The Economist 1997). Amongst them, they contribute about one-third of all the funds collected for campaigning (The ...

Public Relations Campaign Development in Theory and in Practice

the resulting contamination has blown over both China and Burma, and looks as if it may also spread further west. The problem is...

Italian 'Risorgimento' of 1815 to 1870 and Economic, Social, Linguistic, and Political Aspirations

In five pages this report examined the Italian campaign against foreign domination and the strengthening of unity. Five sources a...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Presidential Campaigns, Debates, Elections, and Coverage by the Media

the transition in regards to technology used by the media in regards to political events can be seen in Borgna Brunners timeline i...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

UK's Adidas Marketing

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

Public Service Campaign on Drug Abuse

but they are not unreachable if the firm does their homework. Sixteen to twenty-five year olds will not respond, research has show...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...