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Essays 541 - 570

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

APPLE INC. AND LOGO

Given were not certain when the student was introduced to the logo, well assume it was in the early 2000s. The logo has remained c...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

American Leadership as Personified by Steve Jobs and Virginia Henderson

CP/M, which was shortly to be succeeded by MS/DOS (Alsop 188). The Macintosh operating system offered an icon-driven system that a...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Apples and Phytochemicals

This research paper discussed the research of Kujawska, et al. (2011), which pertains to the phytochemicals found in apples and th...

APPLE, THE GOVERNMENT, AND PRIVACY VS. SECURITY

Discusses the morality of the U.S. government's request of Apple to provide a hack to open the iPhone of one of the San Bernardino...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

A BCG Matrix Analysis of Apple

matrix we can see that there are four categories based on four main assumptions regarding the behaviour and attractiveness of the ...

Apple Computer's Leadership Problems

the negative performance he put forth in 2002 (Salkever, 2004). This was a bad year economically for all. It was shortly after th...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Hong Kong's Sales of iPods

products of other makers are available, and many cost less than any iPod product. They are not widely advertised and not widely k...

Apple Computers and the Information Age

the information revolution is not able to contribute to the development of democratic systems, even though it clearly can offer th...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Analysis Two Major Computer Companies

a dictator. All final decisions were made by him, just like Jobs and like Jobs, he was a micromanager. Dell believed that good pla...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Apple and Foxconn

The writer looks at the problems faced by Foxconn with reference to employee suicides. The situation of Apple is considered with r...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Apple in Russia

Apple Computer is a unique company and has been since it was founded in 1976. Today, they manufacture many different hardware item...

Comparing Two Tech Giants

This paper is part of a large project for a student that analyzes and compares two companies, Apple Inc. and Google Inc. The bibli...