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Essays 241 - 270

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Are Marketing Plans and Audits Really Needed?

it is undertaken and its importance in a changing environment that is to be assessed. 2. Marketing The aim of marketing ad the ...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Strategy Recommendations for Perpetual Mercy Hospital

ambulatory facility design to offer a range of services to individuals within the area. The research indicates that it will appeal...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

DEFINING MARKETING

"marketing" is brought up? For most people, marketing involves advertising on television, through the mail, via the Internet, and ...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Nonprofit Organization's High Power Board of Directors Creation

particularly the local communities which the nonprofit serves" (McNamara, n.d.). Brooks (2002) compares aspects of nonprofi...

Results for Primary Research Assessing the Requirements for an Organization to become a Learning Organization

The paper is the presentation of the primary qualitative research results of the student, which had the aim of assessing the degr...

AN ANALYSIS OF THE WORLD CUSTOMS ORGANIZATION'S KYOTO CONVENTION REVISION

Discusses the WCO's revision of the Kyoto Convention, and its success in regulating trade. There are 4 sources listed in the bibli...

Doha Development Agreement and the Effects of the Sixth World Trade Organization's Ministerial Meeting

board context was the agreement for further negotiation to take place with the aim of increased trade liberalisation and the devel...

Organizations, a Critique Critique of James March and Herbert Simon's, "Organizations":

that they are essentially useless in terms of instigating action because they are far too vague to be of real use. For example, h...

Case Study of a Hypothetical Organization's Program Evaluation

be men and women who live in the community and want to volunteer their time, or give money, to a worthy cause. During the holidays...

Business Ethical Issues Featured in 'The Seductive Danger of Craft Ethics for Business Organizations' Journal Article

we would be proud to describe to our grandchildren, absent the convenient balm of rationalization" (pp. 23). Clearly, decision-ma...

The Rock and Organization's Dark Side

In five pages this paper analyzes The Rock film in terms of organizations and their dark side. Four sources are cited in the bibl...

Health Maintenance Organizations' System Improvements

In three pages this paper examines how HMOs can be improved in order to ensure better care quality. Three sources are cited in th...

Journal Article 'The Seductive Danger of Craft Ethics for Business Organizations' Reviewed

we would be proud to describe to our grandchildren, absent the convenient balm of rationalization" (pp. 23). Clearly, decision-ma...

Nonprofit Organization's Planning Strategy Evaluated

In five pages a credit union's planning strategy is evaluated in a consideration of its mission statement, vision, with an opportu...