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Essays 61 - 90

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Best Buy Case Study

business model was success, but the risk in changing was undertaken purely as a result of the assessment of changes that were like...

Recommendations for Change at a Retail Firm

and his force field model (Buchanan and Huczynski, 2010), other theorists include Kotter and Senge. A common trait in the differen...

Analysis of Tyco International

In all industry sectors there is a relatively high level of recurring revenue, although not as high as ADT (Tyco, 2012). The stru...

Analysis of Home Depot

Home Depot are the worlds largest home improvement retail firm. The writer examines the firm and its current position with the ai...

Change at Monsanto

In the 1990's Monsanto changed from a general chemical company to a firm specializing in life sciences. Using a case study the ch...

Examination of E-Devices

E-Devices is a new firm that provides for machine to machine (M2M) communication. The writer answers five questions based in the e...

Financial and Structural Analysis of Johnson Matthey

Stakeholders who are interested in a firms ability to repay debts may look at both the financial performance of the firm as the c...

Analysis and Recommendation for a Growth Strategy at Costco

The writer looks at Costco, starting with the history and the considering the current position and performance of the firm. The i...

Background Information on GE

and Coffins companies expanded, but it soon became apparent that it would be difficult for either company to the alone, relying on...

Dell International Strategy

Dell have undertaken international expansion; locating production facilities in different geographical areas. The first section of...

Strategic Influences Observed at Marks and Spencer

especially if they have power within or through in the media and may influence the perception of the firm, which in turn may influ...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

British Airways - Quality of Operations

good definition, but it does not help with a framework, the key is to assess how this may be assessed in a measurable manner....

Assessment of Gucci

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

Using 6 Sigma and TQM

are manufacturing firms, and there is a bias towards manufacturing, but it is not only this sector that has seen the introduction ...

The Marketing of Innocent Smoothies

separately. 2. Question 1; Environmental Trends and Opportunity It may be argued that the product they developed fitted in well ...

Innocent Drinks Value Creation

of the company along with the way they compete can be considered in order to the way in which they are able to create value. 2. ...

Similarities and Differences between US and UK Law Company

and gain the revenue and profits that result from it. Question 2 It is noted that law firms are reluctant to...

Australian Income Tax Case

This 8 page paper is written in two parts. The first part assesses how a firm will be assessed to determine whether or not it is a...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

DFS Case Study

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

Analysis of Tate & Lyle

challenges that they face as well as their financial performance. The paper will start by looking at Tate and Lyle who they are an...

Problems at Koito

the management of is a subjective judgment as it represents a clash of cultures, for Japanese investors there is a culture where t...

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

Branding as a Strategy to Support High Prices

company Owens-Corning Fiberglas Corp (Zielaznicki, 2001). Aaker and Lane (1990), sees a brand as a mental box, which can be desc...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...