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by 2010 (About Healthy People, n.d.). It has survived four presidents and several changes in congressional leadership based on pa...

job into its smallest pieces" and selecting the most qualified employees for the job and training them to do it (The evolution of ...

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being ca...

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

their goals and structure to the public, in order to facilitate a situation in which the organization can meet its goals and carry...

of an existing organization wide statement, The first sentence places this in the context of the 1650 organizational charter and t...

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

37th consecutive year of profitability (Southwest Airlines, Fact Sheet, 2010). Meanwhile, other airlines are struggling. Net incom...

for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

use of a single size aircraft where it is possible to easily substitute one aircraft for another is there are operating issues. ...

the work the organisation undertakes, therefore, a statement simply to be the best is not enough. Radtke (1998) also argues that t...

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

won it again in February 1989, February 1990, March 1990, December 1991, March 1992, and May 1992 (Quick, 1992). No other airline ...

policy to be honest with its employees, that "through effective people management, the company had created the right type of cultu...

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

continue to innovate. It is also recommended that the company invigorate its employee incentives as well as to deliberately try to...

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...

Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...