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Essays 121 - 150

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

ELABORATION LIKELIHOOD MODEL AND DRINKING/DRIVING EDUCATION

Uses the elaboration likelihood model of consumer behavior for suggestions on how to encourage teens not to drink. There are 7 sou...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Marketing Case Study on The Body Shop

to LOreal and the way it tries to associate the products with a glamorous image using models such as ndie MacDowell. Heather Lockl...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Pharmaceutical Industry Marketing Environment

marketing within the pharmaceutical industry: Social and cultural forces/consumer behavior. Factors to be considered include: * Th...

The Influence of Brands on Buyers

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Issues in International Marketing

use the internet to gather information and assess different potential destinations and travel providers. The search and the decisi...

Income Effect and Substitution Effect

even is especially challenging for workers who drive to work and who do not have a good public transportation system available. ...

TRUE RELIGION JEANS AND THE KEY TO SUSTAINABILITY

jeans that the celebrities wear. This is exactly what the True Religion Jeans marketing strategy focuses on. However, in th...

Application of Consumer Credit Scoring

consumer behavior scoring and its application. Literature Review Consumer behavior scoring is a scoring system that is applied ...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Article Review on a Teacher Mentoring and Training Article by Grossman and Thompson

find that they are sometimes faced with difficult challenges concerning barriers they confront in school districts. Many school di...

Human Resources and the Workpiace Article Reviewed in a Series of Eight Articles

that more effective research is needed. Review of Literature The existing research maintains the authors initial supposition, t...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Roger Daniels' 'Rise of Anti Immigrant Sentiment' Reviewed

laws for Congress to pass including barring immigrants from holding major office, forbidding paupers, criminals and mentally distu...

An Article on 'Reviewing the Organization' Reviewed

phenomenon. Another concept discussed are hubs. Hubs are described as something that is central to a concept. Airlines have hubs...

A Review of an Organ Donation Article Review

afraid to donate organs for various superstitious or religious reasons. Some fear that their participation in an organ donation pr...

1997 Management Review Article 'The Empowerment Gap Hype versus Reality' Reviewed

In five pages this article and the author's purpose are reviewed with future research suggestions also offered. One source is cit...

Articles VIII and X of 1998's The Human Rights Act

Court interpretation of Article 8 and Article 10 of 1998's Human Rights Act is examined in 7 pages....

Academic Article Publishing Suitability

In seven pages this student supplied case study assesses an academic article's suitability for journal publishing....

Nursing Education - Concept Mapping And Critical Thinking

mapping. This is not a new approach but it is one that has gained a great deal of attention in the last several years. Concept map...

Human Behavior: Conditioned Responses

Utilizing rats and pigeons, Skinner (1965) set out to prove the whole of human behavior is based upon the fundamental concept of o...