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Essays 331 - 360

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces...

Care for Patients Suffering from Addiction, an Article Analysis

This article analysis pertain is on an article authored by Bartlett and colleagues (2013). The article is summarized and the write...

McDonald's in Moscow: Global Capitalism and the Homogenization of Culture

once wrote that a "McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ...

Competitive Analysis of McDonald's

(Hoovers, 2009). This reflected a slight increase in revenue between 2207 and 2008. SWOT ANALYSIS: McDonalds greatest strength ...

Ethical Analysis of Liebeck v. McDonald's

& Associates, n.d.). This was the temperature advised for optimum taste of the coffee (ATLA, n.d.). It was also determined that ot...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

1998 to 2002 McDonalds' Financial Analysis

a companys position needs to be considered in a greater context, such as the way in which this is moving against the companys own ...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Adolescent Depression : Review Of Articles

more attention needs to be given to the diagnosis and treatment of this illness. Any wide-spread illness is expensive to the patie...

Training Program For McDonald's Franchisees

to the corporate values. Service to customers will be given quickly and respectfully. This inherently means the owners, managers a...

Nestle and Wyeth; Research Proposal

always an emotive event. This is especially true where the death was preventable and most codes of ethics will advice the protecti...

Nursing Shortage

information about the shortage of nurses and the consequences. This was achieved as demonstrated in the following brief report of ...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Children & Junk Food/A Media Slant

on family food purchases of "cereal, candy and fast food" has been estimated to account for $500 billion per year (Lopes). This fi...

A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

McDonald's Hamburgers Are Better Than Burger King's Hamburgers

The hamburgers of these two fast food giants are contrasted and compared in a persuasive essay consisting of five pages. Four sou...

Fast Food Wars Between Burger Giants McDonald's and Burger King

In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography....

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Robert Shiller's Irrational Exuberance

how to best respond (Irrational Exuberance, 2002). During the period between 1994 and 1999, the Dow Jones Industrial Average tri...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...