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Essays 331 - 360

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Assessing Capital Investments with Reference to Future Income Streams

The assessment of a capital investment is therefore complex and involves more than a simple financial calculation concerning the p...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Assessing an Investment for a Hospital

investment in the software program has a number of benefits as well as some challenges. The development of a system where patient ...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Assessing Guillermo Furniture Investment Alternatives

looks at the net revenue which is produced by investment, and assess is how long it would take for the initial capital investment ...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

Assessing Investment Models

investment will provide. This is not undertaken by speculating the future value of the share, but assessing the cash generated. It...

Assessing Harley Davidson as an Investment

for as a result of increasing costs, the cost of goods sold in 2007 was 63.1% of the revenue, compared to 61.5% in 2006. In additi...

IT and the Security and Risk Manager

compromised. More recently Monster.com have had their main servers security breached and hacked into (Acohido, 2009). Hacking into...

Identifying Risk

in which it can be recognized. One or more factors will change with the advancement of the clock, changing the entire identified ...

Risk Assessment of an Airline

6 gallons of fuel per mile travelled (Boeing, 2009). The current average price of a barrel of fuel is $62.2, and there are 42 US g...

Examining a Capital Investment for Engineering Products PLC

there may also be other strategic considerations that should be taken into account, for example the way in which a product may sup...

Managing Projects

on perception, a difference of opinion may exist regarding a specific type of risk or its importance. The more complex the proje...

Risk Management to Reduce Risk Through a Positive Culture

coordinated at a senior level, and the culture of risk management is promoted where everyone in the organization understand the ri...

Articles for Assessing Hazards increase Fall Risk for Elederly Community Based Patients

The paper is written as an annotated bibliography looking at research on environmental factors which may impact on fall rates for...

Assessing Risk in Critical Care

In a paper of three pages, the author reflects on the problem of infections contracted in the hospital setting and considers the i...

Events That Damage a Business

Businesses are at risk for many different disruptions. Natural disasters like hurricanes and tornadoes and human-made disasters li...