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Essays 121 - 150

The Sources of Competitive Advantage at Burberry

also accompanied by style. The brand also has a number of logos and recognized styles that link in with the firm, traditions and q...

WTO and Chiquita Brands

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

Branding

is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...

3 Article Reviews on Children's Health

a significant clustering of fast food restaurants within a 1.5 mile radius when compared to other non down town areas. The researc...

McDonald's; Problems in the UK

of America. However, the product has a life cycle and the customers tastes have become more sophisticated with the offering of a g...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Competitive Profile of Hilton Worldwide

Roosevelt and the Plaza, and then in 1945 there is the purchase of Palmer House and the Stevens in New York(Hilton Worldwide, 2010...

The Practical Application of Several Economic Principles

ice cream may have a high opportunity cost. When considering the marginal principle the way in which different products are desig...

Global Expansion of Largest Fast-Food Restaurant

deal, McDonalds has signed a deal with the largest oil company in China, SINOPEC (Nations Restaurant News Daily, 2006). This deal ...

SWOT Analysis: Whole Foods

it spends a lot of the cost of expansion. Its customer to employee ratio is too high in the current situation. It must support a l...

SWOT of Largest Freight Company in Australia

in Melbourne, Australia by Albert Toll for hauling coal. It was subsequently bought out by a team that included its current Managi...

Food Related Illnesses and California Law

contact surfaces or equipment and code 12275 provides specific examples of acts which are to be prevented in regard to employee ha...

Sales Internship Reflections

In about seven pages this paper discusses a personal experience serving as a Goya Foods' sales intern or canvasser....

Food Lion LLC - Marketing Analysis

assortment of products at such low prices because it takes advantage of technological advances (Food Lion, Company, 2007). It also...

Speech Analysis / King's 'I Have a Dream'

Dr. King does indeed work to build his credibility during his speech although it was probably not as necessary in his particular s...

Currency Risk Management at McDonald's

and deal in the commodities that the company uses, such as orange juice. Mr. Pfaucht explains that he has to fully understa...

The Success of KFC in China

making a total of four by the end of that year (Nations Restaurant News 20). Considering the very different political situation du...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

McDonald's SWOT Analysis

difference in how and where people eat a meal, grab a cup of coffee or snack and changed their interior designs (Abelson, 2006; Go...

WHOLE FOODS - AN ANALYSIS

Discusses Whole Foods' core values, and if/how they impact the company's bottom line. There are 5 sources listed in the bibliograp...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

MacIntosh Branding

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

HOT COFFEE, MCDONALD'S AND ETHICS

will burn if they drink it too fast, and the best way to ensure they wont be injured is to wait for the coffee to cool a little. T...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

McDonalds as a Negotiator

world, and as such it has been a specific targets; it was specifically targeted with the documentary called "supersize me", which ...

Kudler Environmental Scan

may also be argued that the impact on Kudler is constrained as the target market for the company I the middle to upper income fami...