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Essays 301 - 330

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Aimes Electrical and Supply Case Study

where the firm operates it has an 8% share of the market and seeks to differentiate itself with the level of customer service prov...

BCG Analysis of Apple Inc.

growth. With this background a useful way of examining the company to understand its current position is with the use of a Boston...

Can Go Case Study

This 4 page paper is based on a case study supplied by the student. The financial performance of the fictitious firm Can Go is exa...

Starbucks; Past, Present and Possible Future

new ideas; Schultz sees many new style espresso bars in the cosmopolitan capital of Milan and foresees a great potential in this ...

Amazon.com

This 7 page paper looks at the performance of Amazon, the online retailer, giving some background to the firm and then performing ...

Global Supply Chain Management

offer and be able to identify the best ways of managing a global supply chain so that the barriers are worth overcoming. To con...

The Way Global Influences Impact on Organizational Structures and Processes in UK Firms

is a strict hierarchal power structure and power is delegated from the top of the hierarchy downwards with different levels of aut...

Impact of Strategic Changes at Kudler Fine Foods

deliveries and quantity of orders, such as specific credit periods, and delivery guarantees. In most cases there will be a desire ...

Strategies and Performance of Caterpillar Inc.

of loans to help dealers sell their equipment as well as insurance and other related services. This support initial sales and ongo...

Marketing and HRM Advice for Lan Airlines

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

Case Study of Hendrick and Struggles International Inc.

competition was emerging in the form of online recruitment businesses where searches could be performed on existing databases in a...

Risks at Gage Roads Brewing and Fosters Group Ltd

dividend signalling in order to communicate the managements faith and confidence in the future with the way that the dividend payo...

Analysis of Starbucks

There is a strength in the way that the goods sold are renewed, with new flavours and blend developed, such as for holidays or spe...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Price Wars

in the long term they may suffer the losses in the sort term, especially if it has the potential of driving another firm pout of t...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

Mekong Bottled Water Case Study

of the debtors had exceeded their credit limit, and two have accounts that have amounts outstanding beyond period three (totaling ...

Starbucks; Past, Present and Possible Future

teacher, Zev Siegel a history teacher and Gordon Bowker a writer. The name Starbucks originated with the novel Moby Dick by Herman...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

Business Process Re-engineering - Implementing a New ICT System

how ICT could be introduced with a new system that will change the process in an organization and the way the processes and models...

TQM and EFQM

to the tea lady. Quality is seen as the establishment of goals that reflect and determine quality in the product manufacture and ...

Starbucks; From Humble Origins to Global Phenomena

can be examined. 2. History The first coffee shop was opened in Pike Place Market in Seattle, however, as with many...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

The use of Data by Human Resources

within the employee base 3. To manage labour costs (management accounting), with the level of labor needed for different tasks, ty...

Corporate Culture and Performance

performance. They do not agree on exactly what that relationship is (Griffin & Moorhead 2007, p. 472; Hellriegel & Slocum 2007, p....

Overview of Grupo Bimbo and Strategies Utilized in United States

has helped the company grow at a rapid rate. Recent acquisitions have included Sara Lee in North America, which was acquired $959 ...

Financial Problems at Reeds Clothier

The paper is based n a case provided by the student regarding a firm that does not have sufficient cash flow to meet its liabiliti...