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Essays 481 - 510

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

Third Cycle Investment Recommendation for Aquine

chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...

Promotion and Marketing of Islamic Banking

The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketin...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

Assessment of the Palm Inc.

existing range of similar devices offered by a HP. However, Palm were not in a particularly strong position, the recession of 200...

The Strategy of FedEx

The writer identifies, discusses and assessed the strategies' that are used by FedEx to compete in the global logistics market. T...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Teaching Students of Different Subjects; Differences in Approach

differences between historians and biosciences, it would appear highly likely that there will be differences between accounting an...

Telecommunications and Marketing II

In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Hilton Hotels' Marketing

In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...

Government Price Controls and Their Impact Upon the Pharmaceutical Industry

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Asian Financial Crisis and Market Efficiencies

In four pages the efficiency of financial markets are considered in terms of the impact of Asia's current financial crisis is asse...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Germany's Global Economic and Market Potential

In nine pages this paper presents a comprehensive profile of Germany that assesses its political and economic issues and also cons...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

Global Marketing Issues

result in costly withdrawals, as when Caterpillar Inc. recently was forced to close a factory in Scotland. Careful study of foreig...

Country Analytical Framework Formulization

outlets. If the economic conditions of the nation under assessment are deemed to be conducive to success, then further inve...

Uncertain Economy and the Future of Worldcom

the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

UK and Jobs in Technology

In twenty pages the United Kingdom job market is examined in terms of employment in the technology industry with a hi tech work ta...

AOL and Marketing

In ten pages this paper assesses the marketing approaches of America Online in a consideration of its current operating and financ...

The Singapore Stock Market and an Application of Warren Buffett's Investment Methods

Warren Buffett. This is one that has been proved successful, due to the riches that have been amassed by Warrant Buffett. For exam...

Analysis of Lego Company

with quality and construction. The name has a wide level of recognition and as such part of the marketing process. There are also ...