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Essays 271 - 300

News Release Writing Effectiveness

In three pages this paper examines the effective writing of a bathroom fixtures' general contractor new product news release. Fou...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Report on a Project to Improve Communication Using a Critical Action Learning Framework

levels. The issues within the organisation were approached using the problem problemitizing paradigms, as a way of assessing under...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Assessing an Investment using a Discounted Cash Flow Method

for the different years are added together there is a present value for the investment. This can be used to assess the value of th...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Banks and Sustainable Development

consideration needs to be a determination of what is meant by sustainability. There is no singular universal definition of sustain...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Profitability and Hedging

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

Memo Undermining Support for Organic Farming

way in which the under nourished may be fed. The issue for the communities in which poverty causes under nourishment it not an eco...

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

The Launch of Innocent as a Multidimensional Product

the fore. These different issues were relevant in the way that the concept and the characteristics where developed and presented t...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Analysis of the Competitive Position of Revlon

loses so is in a difficult position. The long term mission of the firm is "to emerge as the dominant cosmetics and personal care...

Get Well Accounting Case Study

given in the case. There are fixed overheads that are related directly to each of the procedures, there are also costs that are ca...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

Elasticity and Supply and Demand

The calculation is then 0.8/-0.8 = -1. Where there is a minus in front of the elasticity this is usually ignored. To look at the l...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

A Product Expansion Plan for Starbucks

total, an investment of $2,083,500 will be required, including the cash flow which will be needed to fund the pilot project before...

Assessment of Apple

products, many applications which are purchased for use on one piece of hardware, can often be used on others. Therefore, if a gam...

Southern California Trucking Business Proposal

federal JTPA program. Through cooperation with California Department of Corrections, the So-Cal Trucking-Ed program will be able ...

Product Placement and Job Design of McDonald's

related products on a ready cooked basis to members of the public. The service is designed to be fast and efficient and environmen...