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Essays 361 - 390

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Applying Maslow to a Movie Character

Maslow was a different kind of personality theorist insofar as he believed all people were good and all people were born with the ...

Michigan Educational Assessment Program

The Michigan Educational Assessment Program is the assessment program for several subject areas in certain grade levels. This is t...

Higher Education and the Need for Assessment Programs

In a paper of six pages, the writer looks at curriculum mapping as a change strategy for universities. The assessment of such chan...

Boeing Airlines, International Sales, and Ethics

global market Boeings response was to strengthen its forces. In August, 1997, Boeing completed a merger with another commercial j...

United Kingdom Supermarkets and Segmentation Significance

run down neighbourhood where money was limited, Likewise Kwik Save or Lidl have a brand that gives the impression of budget brands...

Mini Cooper by BMW

products also needs to be positive Mergy, 2002). There are many models for the maximisation of resources, from the resource based...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Strategic Formulation Within E-Commmerce

In todays highly competitive technological landscape, all electronic business operations must be efficient and effective. For exam...

Asian Market and the Entrance of Mary Kay Cosmetics

had less to spend on cosmetics; potential customers in Japan had more than anyone. Chinas growth was uneven but dramatic, bringin...

Data Presentation and Methods of Statistical Evaluation

changes resulting from the training program (Kirkpatrick, 1998). Measuring results, which helps researchers actually deter...

1 Hour Photo Shop Promotion

of expense? One solution for place may mean expanding services to the Internet. Place of sale in recent years is becoming equate...

Contract Law Mistakes and Fraudulent Misrepresentation Case Study

Partridge v Crittenden [1968] 1 WLR 1204 will apply, and as such the advertisement is only an invitation to treat, as offering for...

Canadian Marketing of Guard Soap

Guards marketing budget. She feels that spending should be "proportional to the brands sales by region rather than to regional po...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

U.S. Steel Industry and Legacy Costs

represent approximately $12 billion in legacy costs, which include health-care payments, pensions, insurance and other benefits (M...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Needs Assessment and Performance Appraisals

In five pages this paper discusses how workplace needs can be met by management through hands on performance appraisal approaches....

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

Research Proposal on Conducting a Community Needs Assessment on Domestic Violence

of community outreach education efforts which could be employed to target domestic violence issues. The most appropriate mechanis...

Controlling a Project

In four pages this paper discusses measurement, assessment, and correction when it comes to project management control Two source...

Approaches to Organizational Needs Assessment

In five pages this paper examines the scenario of an American citizen working as a Malaysia plant manager in a consideration of ma...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

Software Selection

The increased complexity of e-commerce and related software makes its development more challenging than ever, despite increasingly...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Total Quality Management and James W. Cortada's Explanation

cultures, one must first understand the classification of culture and leadership. Cortada emphasizes several issues when assessin...