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Essays 31 - 60

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Seat Belt Promotional Campaign

This paper provides an overview of a public health promotional, which encourages the use of seat belts. Three pages in length, fou...

CLOROX AND PROMOTION

cant reach (Neff, 2005). For awhile, the company also ran an infomercial on the history of bleach (Neff, 2005). PROMOTIONAL MIX ...

Guanxi in Singapore

Singapore presents a unique business environment that is a blend of Asian and Western influences. Workplace diversity is one resu...

MEMO EXAMPLE: SAN DIEGO TOURIST ASSOCIATION

countries. Target specific demographics. Not everyone will be able to afford to come to the United States, so its importan...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Evaluating A Health Promotion Pamphlet

it seems appropriate to suggest that a picture that appears less "faded" would be appropriate in conveying the message that the in...

Public Relations Campaigns, HIV, and AIDS

well as making it clear that HIV/AIDS is not only an issue which affects other countries but is also very relevant to residents of...

Intervention Focus Impact of Health Promotion

to side effects, inasmuch as the theory is based much more upon values over and above evidence (Seedhouse, 1997). That adol...

Case Study on Diversity Management

a Masters degree and about 15 percent hold a doctorate degree. The company is located in a very diverse metropolitan area. If d...

Marketing Mix Analysis of Molson Breweries

in each subsequent year (Molson-Coors, 2005). This move merges two companies with similar values and operating philosophies as we...

Comparative Analysis of United Kingdom and Uganda Regarding HIV and AIDS Progress

of health promotion models. Though a single theory may not provide a complete perspective, the study of several theories can buil...

Traditional Japanese Footwear Geta and Zori

some traditions are simply not embraced. The zori is also known as the flip flop (Kim, 2003). Obviously, the Zori is rather sophis...

Canadian Marketing of Guard Soap

Guards marketing budget. She feels that spending should be "proportional to the brands sales by region rather than to regional po...

Online Promotional Tactics of 4 Websites

paper, we will explore four web sites to determine exactly what promotional strategies are used - and how/if these strategies can ...

Tobacco Culture in Virginia's Chesapeake Society

gentry (Vaughn, 2004). In other words, the Chesapeake, as Englands first major experiment in North American colonization, was a "t...

Heath Care and Nursing's Pender Promotion Model

doctoral degree in Psychology and Education in 1969" (Pender, n.d.a). She found psychological research to be rigorous and methodo...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Canada's Immigrant Women, Prenatal and Postnatal Health Care

issues along a continuum of health and good health is defined as a "state of complete physical, mental and social well-being" (Ada...

iMac Computer Marketing

selling of this product and it is targeted to novices. The iMac was made for the Internet. It is a computer designed with the net...

Winter Slump and RE/MAX Promotional Activities

In seven pages the positive nature of the corporate training programs of RE/MAX are discussed with the possibilities of promotiona...

Desktop Brochure Design

In fifteen pages the design process of a desktop promotional brochure is examined and include types of brochures, design psycholog...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

United Nations, Self Determination, and State Sovereignty

In twenty eight pages this paper examines the United Nations in a consideration of its independence promotional role with topics i...

Nabisco, Keebler, and the Cookie Industry

In seven pages this overview of the cookie industry then focuses upon major competitors Nabisco and Keebler and also discusses pro...