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Essays 751 - 780

Case Study on Texaco

In twelve pages the merger between Texaco and Chevron is analyzed in terms of how to develop future corporate attitudes and strate...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Sex in Advertising

In a paper that contains ten pages the cultural values communicated through sex in advertising are discussed. There are ten bibli...

Allegories in The Pilgrim's Progress by John Bunyan

to friends to see what their feelings were about what he had written. He explains that some told him it was wonderful while other...

Approaches to the Reduction of Teen Pregnancies

In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Advertising and its Effects on Society

also considerable differences between an advertising promotion and an advertising campaign. While both tactics are typically comm...

Media Representation of Lesbians and Gays

In five pages this papre examines how the media portrayal of homosexuals have reinforced negative attitudes and stereotype perpetu...

Advertising and Senior Citizen Treatment by Popular Culture

"Demographers predict that the numbers of elderly people will double in the next 30 years" (pp. 3). As the population of America ...

History and 'The Iliad' by Homer

and Achilles argue over who has the "rights" to one of the "spoils of war," which in this case is a person, a girl who has already...

Advertising and Ethics

The conflict between advertising and ethics is considered in a paper consisting of five pages. Six sources are listed in the bibl...

The 1993 Film Version of Randy Shilts's And The Band Played On

In five pages the ways in which the film depicts the AIDS epidemic, the frustrations, social attitudes, and lack of funding associ...

Ethics and Advertising

In a paper that contains eight pages the motive for the existence of advertising through profit and persuasion are examined within...

Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

Advertising and Effective Team Campaign Approaches

In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph...

Health Club and Gym Membership Reasons and Benefits

In five pages the reasons behind and benefits of belonging to a gym or health club are examined in terms of physical appearance, h...

Self Regulation in Advertising

executives with the power to control the flow of advertising is no different than censoring the inherent freedom of the press. Ad...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

An Analysis of the Advertising Contention If You Hate Periods, You'll Love Pamprin

A 5 page challenge of the advertising strategy and its contention. This paper proposes a study to evaluate the claim. 4 sources....

Antismoking Advertising Campaign Verification

on assumptions as to what will motivate the public to pursue a course of action or buy a certain product. While most of these clai...

The Media and Female Stereotypes

a traditional wife (blond), the other a grasping, careerist (brunette), who slug it out on a veranda, in a lily pond, or during ...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Electronic Commerce and The Ford Motor Company

In thirteen pages this paper discusses how Ford had utilized ecommerce for marketing and advertising purposes. Twenty sources are...

External Influences on Human Behavior

In three pages 2 student posed questions regarding human behavior are answered in a consideration of Pavlovian responses and adver...

The Middle East and American Attitudes

In ten pages this research paper discusses how American attitudes about Middle East relations have been shaped by U.S. foreign pol...

Role of Women in Three Norse Sagas

This paper discusses the role of women in three Norse sagas. The writer argues that "Njal's Saga" and "Laxdaela's S...

Scientific Revolution and Government Attitudes About Science

In twelve pages this paper examines the aftermath of the Scientific Revolution as it pertains to government attitudes about scienc...

Antigone by Sophocles

In a paper consisting of five pages the differing gender attitudes that existed in the society of ancient Greece is examined with ...