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YOU WERE LOOKING FOR :Attitudes of the Public and the Impact of Advertising

Essays 211 - 240

Caribbean Blacks and Educational Attitudes

In twenty pages Caribbean blacks are examined in terms of their educational attitudes in a discussion of plans for education in or...

Costs of Advertising and the Nielsen Ratings

In two pages this paper discusses advertising sponsor costs and the impact of Nielsen ratings. There is no bibliography included....

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Social Movements of the 1960s and Their Impact

In four pages this essay examines how the 1960s social movements had a predominantly positive impact upon attitudes regarding wome...

The Moral Code and Organizational Leadership

This paper considers the importance of establishing a written code of conduct in order to gain public trust. ...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Adults and the Controversy Surrounding Video Games

This paper argues that both adults and children can be negatively impacted by violent video games. The medial plays a dual role i...

The Problem of Alcohol Abuse - Impact in Abusers and Families

Alcohol poses a direct risk as a result of the physical impact it has on the body. The use of alcohol is often seen as a social ...

Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

Investigation to Assess the Impact of Downsizing on Employee Motivation

motivation on employees performance and business results has also been seen in the UK; a similar study took place with the Nationw...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Mass Media's Impact on Advertising

This paper examines the ways in which mass media effects advertising. This nine page paper has six sources listed in the bibliogr...

Government Prohibition of Tobacco Advertising and its Youth Impact

al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of fu...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Complex Products and Systems(CoPS)

in the region of 1.4 million jobs (Acha et al, 2004). The CoPS also account for 15% of international trade when calculated over th...

Public Education and the Impact of School Vouchers

beneficial members of a civilized society. While this notion is easy enough to understand, reaching that objective through such p...

US Civil Liberties and the USA Patriot Act

The societal impacts we have experienced in our country as a result of terrorism and the resulting warfare are many and diverse. ...

Refocusing Housing Public Policy: An Environmental Impact Study

A 17 page paper discussing environmental justice, policy and environmental law as the concepts apply to Altgeld Gardens, a low inc...

Contamination Of Public Beaches And Waterways

heavily populated summer months from July fourth through Labor Day because of unacceptable water quality (Ainsworth, 2000). The p...

Erving Goffman's Dramaturgical Approach to Human Interaction

is indebted to both of these predecessors. Kenny (2008) observes that "Anyone familiar with Goffmans dramaturgical approach will n...