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Essays 211 - 240

“Managers not MBA’s”

ate part of a larger team. In additional to this Mintzberg (2004) also argues that the type of people attracted to MBAs are not th...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Competition of Borders Bookstores and Barnes and Noble

oligopoly. This has been the case within the retail sector..." (p. 4). Changes in the overall retail industry have created a scen...

France as the Ideal Vacation Spot

architecture includes the ultra modern, such as the modern art center commissioned by French president Georges Pompidou,, as the s...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Singapore International Airlines and In Flight Business Technology Enhancement

In eight pages the options Singapore International Airlines can pursue in order to attract greater numbers of business travelers a...

Questions Concerning Labor Issues in Iraq

available in the need for workers. There is also the consideration of the destruction it is taking place in the country and the ne...

Should eBay Undertake an Online Dutch Auction for the IPO of Skype?

a success, as well as the need to maximize revenue, which is led to a balance be achieved way which is often noted, and expected, ...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Motivations for Multinational Companies to Pursue Forogen Direct Investment

labor thats may be more readily available, or available at a lower cost than in the companys home country. In many instances the p...

Comparison of British and Libyan Corporate Governance

of independent board members all need to be present (Oyelere and Mohamed, 2003). In order to assess the way in which improvement...

Diabetes and the Importance of Local Education Programs

associated with certain environmental factors and many times these factors can be changed to reduce our propensity for developing ...

Tuition Reimbursement

It is for purposes of attracting new employees, retaining the old ones, and simply improving the worth of the workers that firms s...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Otherness in the Framing of News Stories

the approached adopted in the investigation and in the article that there is a separation of the events into a cultural context, p...

Skype IPO - What Type of Auction?

and by setting the price in advance there are also additional dangers; such is the potential for macro environmental influences to...

Harry Potter A Twenty-First Century Revival of the Adventure Genre

children a hero. They coupled this with a complex multi-layered plot that was worthy of note. Alton (141) devotes consider...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Could Diversity Management Add Value to The Hospitality and Leisure Service Sectors?

The writer examines the idea that increasing the level of diversity management in the hospitality and leisure industry may help t...

Nursing Director, Role and Description

This research paper offers a comprehensive overview of the qualities and characteristics that describe an ideal nursing director. ...

SPORTS MARKETING PLAN FOR NORTH AMERICAN LACROSSE LEAGUE

is little more than a logo and a vague concept. Its the players, however, that personalize the experience - as such, any kind of s...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

IPO Investment

of the risk reward equation (Nellis and Parker, 2006). In the past this asymmetry has been assessed as one of the main reasons for...

Running a Commercial Radio Station

A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...

In What Ways Can Animals Communicate With Humans?

to allow access outside for the dogs learned behavior of relieving himself. If, however, the owner is not home or is otherwise pr...

Kant/Speculative Beginning of Human History

A 3 page reaction paper to Immanuel Kant’s 1786 text “Speculative Beginning of Human History,” which draws on the Judeo/Christian ...