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Essays 391 - 420

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

The Results of an Investigation into the Impact on Hedging on Airline Profit

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Southwest Airlines Culture and Structure

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

Delta Airlines' Restoration

In eleven pages this paper discusses how Delta can restore its tarnished image and once again resume its high Atlanta employer sta...

American Airlines' Marketing

to travelers. Rationale The long period of economic expansion enjoyed in the US throughout most of the decade of the 1990s ...

Delta Airlines' Projection and Financial Analysis

-34.65%. Short term measures to reduce costs in 2004 have incurred additional costs. If we compare this to the industry as a whole...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

United Airlines' Bankruptcy

by imposing exorbitant fares on battered road warriors" (Tully, 2002, 42). Because the airlines have continued to raise the ticke...

Southwest Airlines and Continental Airlines Different Styles of Training

and distinctive history that on the 15th of July, 1934, with one single-engine Lockheed aircraft that took off on dusty runways in...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Southwest Airlines' Market

the airline is also a low cost airline but seeks to differentiate on service it is not the very cheapest, to we need consumers tha...

Southwest Airlines' Economic Indicators

worldwide as passengers expressed fear of flying as never before. Southwest suffered less than most in the short term. Alw...

Bankruptcy Filing of Delphi Corporation, Northwest Airlines and Delta Airlines

This would help revenue since the low-cost carriers do not fly internationally. Neither of these companies took aggressive cost-...

United vs. American Airlines' Pricing Elasticity

and Cheng, 2001). We see a rise in Americans income, from $1,900 to $2,100, between months 2 and 3; this is an increase of 9% (app...

Delta Airlines' Use of Customer Service Metrics

retain a sustainable competitive advantage. Influence of the Marketing Mix Chan (n.d.) states that the marketing mix - the ...

Southwest Airlines' Service Analysis

passengers every year to 57 cities in 30 states with more than 2,600 flights per day (Southwest, 2000). They have 360 of the newes...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

A COMPARISON BETWEEN LUFTHANSA AIRLINES AND AMERICAN AIRLINES

AMR, in the meantime, is also a domestic carrier with a strong international emphasis. In an attempt to strengthen international o...

ABC and Southwest Airlines' Cargo Management

a solution; Chuck Thomas is Southwests director of financial analysis. They found that there was no system to use to book cargo. ...

Organ Transplant Policy: Australia

cell research. Federal legislation passed in December, 2002 placed significant boundaries upon how and when stem cells can be inc...

'World Class Startup Ventures' Article Review

In five pages this paper explores the differences between small business entrepreneurship and corporate industries within the cont...

Case Study of Nucor Steel

In nine pages the steel industry is considered in this overview of Nucor's strategies, human capital, and success through maximizi...

Textile Manufacturing and Accurate Measuring of Color

This paper considers the importance of measuring color accurately in the textile manufacturing industry in ten apges....

Transportation Industry and Human Resources

In seven pages this paper examines the impact of global technology upon the transport industry with human resources the primary fo...

Software Monopoly of the Microsoft Corporation

The business practices of Microsoft are examined in 12 pages in which this paper examines whether or not it has a software industr...

Monopolies and the Telecommunications Industry

In five pages this paper examines the potential for a monopoly in the telecommunications industry and also considers the industry'...

Three Essays on Realtors and Real Estate

society and no one wants to talk about it, much less have it in the backyard. The solution here is to offer the clinic as a direct...