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Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

URBAN OUTFITTERS - MARKETING A BUSINESS

This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...

Strategies of Internet Travel Businesses

In five pages previewtravel.com, Priceline, com, and Cheaptickets.com are analyzed in terms differences from conventional travel a...

Four E-Commerce Business Models

Thus "members" of Coolsavings.com receive regular email messages about offers available at the Web site at worthwhile savings over...

AMAZON AND ANALYSIS

those savings onto the consumer. The interesting concept about Amazons website is the ability to personalize. Once a custo...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...

Marketing and its Value

product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Internet Business Marketing

And the transformation is expected to become even more important as the twenty-first century unfolds (1999). While it seems as if ...

Three Questions on Behavioral Finance

is made. Mayes cites 6 reasons that may impact on a rational judgment, these are overconfidence, fear of regret, cognitive dissona...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Questions About Internet Advertising Answered

receive a refund for any portion of time it was unable to be presented to visitors to AdSource. The company further states that c...

Internet Commerce and Amazon.com

Target, Toys R Us, Office Depot, Weight Watchers and a whole host of other highly visible merchants. Banner ads - the mainstay of...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

Amazon.com and Internet Jurisdiction

have been forced to cease operations. Today Amazon maintains sites in Austria, Canada, China, France, Germany, Japan, the United ...

Information Management at Amazon.com

In 1995, it was a given that anyone purchasing goods from an online retailer would need to supply a credit card in order to comple...

Failure of Boo.com

other dotcoms based on business to consumer will collapse. Lee (2002) notes that boo was one of the most widely publicised example...

World Wide Web and Its Validity Regarding Depression

the time of this paper the site had changed content completely. It is now a site extolling the virtues of acupuncture in treating...

Reviews of 3 Websites

not unconditionally trust what the author has to say since he is a self-proclaimed novice, yet that does not mean that his insight...

Two B2C eCommerce Websites Compared

In five pages http://www.eddiebauer.com and http://www.sundancecatalog.com are compared in terms of eCommerce Internet shopping wi...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

New Dot Com's Managerial Plan

In eight pages this paper discusses a management plan for a new dot com enterprise and discusses the importance of a capable Chief...