YOU WERE LOOKING FOR :Autobytel com Marketing Case
Essays 1 - 30
In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...
In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...
This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...
In five pages previewtravel.com, Priceline, com, and Cheaptickets.com are analyzed in terms differences from conventional travel a...
Thus "members" of Coolsavings.com receive regular email messages about offers available at the Web site at worthwhile savings over...
is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...
those savings onto the consumer. The interesting concept about Amazons website is the ability to personalize. Once a custo...
too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...
$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...
as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...
This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...
product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...
In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...
In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...
be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...
And the transformation is expected to become even more important as the twenty-first century unfolds (1999). While it seems as if ...
is made. Mayes cites 6 reasons that may impact on a rational judgment, these are overconfidence, fear of regret, cognitive dissona...
customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...
The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...
receive a refund for any portion of time it was unable to be presented to visitors to AdSource. The company further states that c...
After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...
Target, Toys R Us, Office Depot, Weight Watchers and a whole host of other highly visible merchants. Banner ads - the mainstay of...
other dotcoms based on business to consumer will collapse. Lee (2002) notes that boo was one of the most widely publicised example...
the time of this paper the site had changed content completely. It is now a site extolling the virtues of acupuncture in treating...
not unconditionally trust what the author has to say since he is a self-proclaimed novice, yet that does not mean that his insight...
In five pages http://www.eddiebauer.com and http://www.sundancecatalog.com are compared in terms of eCommerce Internet shopping wi...
The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...
have been forced to cease operations. Today Amazon maintains sites in Austria, Canada, China, France, Germany, Japan, the United ...
In 1995, it was a given that anyone purchasing goods from an online retailer would need to supply a credit card in order to comple...
In eight pages this paper discusses a management plan for a new dot com enterprise and discusses the importance of a capable Chief...